Senior Marketing Program and Webinar Manager

From Fivetran's founding until now, our mission has remained the same : to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We're proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We're looking for a marketing ninja - part strategist, part operator, part collaborator - to help orchestrate high-impact, integrated marketing programs, and own our North America webinar program. This role sits on the Digital Marketing and Demand Generation team and combines marketing program management, operational rigor, and digital fluency.

The Marketing Program Manager is responsible for driving alignment, accountability, and visibility across marketing initiatives to ensure successful execution of integrated programs. This role sits at the intersection of strategy, operations, and execution; ensuring all teams are working toward a shared vision and delivering on time and with impact. You'll also lead our fast-paced webinar program, spanning owned, sponsored, and partner-led webinars, ensuring each aligns to our broader demand generation strategy and delivers measurable business results.

You'll be the connective force ensuring every marketing program comes together to deliver demand, efficiency, and marketing excellence.

This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Technologies You'll Use

JIRA, Marketo, Salesforce, Google Analytics, Looker, Goldcast

What You'll Do

• Integrated Program Planning : Orchestrate across cross-functional teams; including product marketing, content, marketing operations, website, channel owners, and design; to develop cohesive channel plans that support Tier 1 and Tier 2 marketing programs. Align goals, messaging, and performance metrics to maximize impact and pipeline contribution.
• Webinar Program Leadership : Own the full webinar strategy and execution - from planning and promotion to post-event analysis. Collaborate across teams to source strong topics and speakers, ensure flawless execution across owned, sponsored, and partner webinars, and continuously optimize performance and pipeline impact.
• Operational Excellence : Lead marketing program management with precision and accountability. Manage roadmaps across multiple programs simultaneously, ensuring timelines, dependencies, and deliverables are clear and achieved. Continuously identify opportunities to improve workflows, visibility, and collaboration.
• Collaboration & Communication : Serve as a bridge across the marketing organization, ensuring strong alignment and shared ownership of priorities. Listen actively, process feedback and direction thoughtfully, and adapt plans to meet stakeholder needs. Demonstrate flexibility, responsiveness, and empathy in your interactions - fostering trust and collaboration across teams and levels.
• Execution & Insights : Partner with channel managers to consolidate execution details and performance insights across digital, paid, and partner channels. Package results and recommendations into executive-ready presentations that communicate impact and drive optimization decisions.
• Performance Reporting : Report on campaign performance to stakeholders and the broader team. Conduct A / B testing to generate actionable insights and continuously improve program effectiveness.

Skills We're Looking For

You'll be at the center of the Digital Marketing and Demand Generation engine, ensuring that cross-channel programs run efficiently and effectively. At the same time, you'll manage the webinar program end to end. This role provides a unique view into owning performance of a mission-critical channel, while also offering the opportunity to collaborate across nearly every marketing and channel function, from creative and content to product and partnerships.

#LI-HYBRID #LI-SR1

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range

$140,800-$176,000 USD

Perks and Benefits

Click here to learn more about Fivetran's Benefits by Region.

We're honored to be valued at over $5.6 billion, but more importantly, we're proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran's culture and what it's like to be part of the team, click here and enjoy our video.

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We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.