Marketing Strategy Manager - Owned Channels- Vice President

Marketing Strategy Manager

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including Chase.com (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app).

As a Marketing Strategy Manager on the Acquisition Marketing team, you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.

Job Responsibilities

• Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and / or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence.
• Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities.
• Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets.
• Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps.
• Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages.
• Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve.
• Identify, triage and escalate ad performance issues for timely resolution.

Required Qualifications, Capabilities and Skills

Preferred Qualifications, Capabilities and Skills