Database Marketing Coordinator- Full Time (Harrah's Ak- Chin Casino)

Marketing Program Manager

Essential Job Functions :

• Developments and executes effective marketing programs targeted to existing & new customers, including all customers and potential customers of Harrah's Ak-Chin.
• Analyzes data to create offers to improve customer profitability through increased visitation and incremental play.
• Runs various internal software programs to understand the database of customers and to target specific customer segments.
• Utilizes Microsoft Excel and Access to develop complex offers including mystery and multi-choice offers based on advanced queries and randomization.
• Sets up test and control segments within offers to facilitate analysis of program success.
• Manages relationships with print vendors to ensure production stays on time and is processed accurately.
• Interfaces with the corporate direct mail, loyalty marketing and internet teams on offer setup, analysis and special projects.
• Responsible for proofing direct mail, email, mobile, and web channels to ensure the correct offers are being sent to the right group of customers.
• Coordinates direct mail and email collateral reviews with internal stakeholders, and revises with sound judgment when necessary.
• Processes all redemptions after each promotion, event, gaming, dining, or hotel offer has concluded.
• Research all offer related issues requested from both internal and external parties.
• Responds to customer questions regarding account information and offers via telephone and e-mail.
• Measures and reviews performance against annual business plan and its key priorities.
• Periodic review of results and ad-hoc analyses to highlight areas of concern through database querying software.
• Able to maintain composure in a fast-paced fluid environment.
• Communicates frequently with senior team member(s) and is comfortable working with a team.

Additional Job Duties :

Education and / or Experience :

Qualifications :

Physical Demands and Work Environment :

Disclaimer : Preference is given to Ak-Chin community members and members of other recognized Arizona tribes.

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

Job Identification : 75721

Job Category : Sales and Marketing

Job Schedule : Full time

Locations : Harrah's Ak-Chin (On-site)