Senior CRM Marketing Lead

A company is looking for a Sr. Lifecycle & CRM Marketing Lead.

Key Responsibilities

Design and execute personalized lifecycle programs across email, SMS, and in-app channels

Develop segmentation strategies and behavioral triggers for targeted communications

Create dashboards and reporting cadences to monitor lifecycle KPIs

Required Qualifications

5+ years of experience in CRM, Lifecycle, or Retention Marketing in a B2C environment

Proven success in designing and optimizing automated lifecycle journeys

Hands-on experience with email marketing automation tools and CRM systems

Strong understanding of audience segmentation and personalization strategies

Analytical mindset with proficiency in analytics tools