Temporary Marketing Specialist

Temporary Marketing Specialist

Northwestern University is seeking a temporary Marketing Specialist.

The Marketing Specialist supports the efforts of Kellogg IMC (integrated marketing communications) through project support, research, analysis, collaboration, and communication. Reporting to the IMC Marketing team, this position is part of a team that is responsible for strengthening Kellogg's reputation, driving awareness and consideration of our degree programs among prospective students, and building recruitment pipelines that ultimately convert to application submission.

The Marketing Specialist contributes to developing and implementing IMC strategies and tactics. The ideal candidate will have prior experience with a wide range of marketing functions, including marketing strategy, communications, events, digital marketing, lead generation, social media, and marketing data analytics.

Specific Responsibilities :

• Organize project planning and timelines, coordinate status meetings, and communicate the progress of interdisciplinary projects.
• Work closely with cross-functional team members to help manage and optimize planning processes and milestones.
• Attend meetings with cross-functional teams and provide detailed recaps.
• Coordinate after action plans ensuring next steps are executed in a timely manner.
• Write, edit and proofread marketing emails, webpages and other communications in Kellogg's style, tone and voice, representing the brand.
• Make website updates as needed in Sitecore.
• Synthesize and disseminate complex information including analytics and reporting.
• Assist team in developing KPIs, compiling, organizing, and assessing weekly and monthly metrics, post-performance insights, and data-backed recommendations for future marketing strategies and tactics.
• Research market trends, consumer research, and competitors' activity, positioning, and key messaging.
• Compile succinct summaries and clear takeaways to recommend future plans to help Marketing meet its goals.
• Contribute to marketing and communication strategies to support key initiatives and programs, with a focus on growing and protecting Kellogg's reputation and meeting admissions goals.
• Administer and maintain existing strategic plans, while participating with area / unit senior staff.
• Design and develop presentation materials from concept to completion.
• Support team in writing briefs for blog posts, social content, and marketing emails.
• Performs other duties as assigned.

Minimum Qualifications :

Preferred Qualifications :

Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status.