Social Media Content Coordinator (Los Angeles)

Social Media Content Coordinator

Los Angeles, CA

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be : a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn't have to be so serious!).

The Social Media Content Coordinator is responsible for supporting the development and execution of day-to-day social content across key platforms. This role plays an integral part in bringing the brand story to life through engaging, platform-native content that builds awareness, drives engagement, and supports ongoing marketing priorities.

The ideal candidate is a socially-savvy and trend-driven content creator with a strong understanding of TikTok and Instagram. This person is highly attuned to the evolving social landscape, with a passion for beauty, visual storytelling, and emerging digital trends. They bring a strong eye for aesthetics and possess the ability to ideate, film, and edit compelling photos and videos.

Responsibilities include hands-on content creation, sourcing and curating UGC, and coordinating shoot logistics to capture impactful, brand-aligned content. Additionally, they should be comfortable analyzing content performance, providing insights based on key metrics, and using data to optimize future content strategies.

This position is hybrid and is based in Los Angeles, California. This position will report directly to the Social Media Marketing Manager and work cross-functionally to execute content strategies across various social media platforms (i.e. TikTok, Instagram, YouTube, and more).

Key Responsibilities

• Concept, shoot, and edit compelling, high-quality content for Instagram, TikTok, YouTube, and Pinterest.
• Ensure all content aligns with brand guidelines, voice, and publishing timelines.
• Maintain and update a well-organized, cross-platform content calendar and assist with day-to-day posting across platforms as needed.
• Support the T28 Content Program by identifying relevant creators, sending out monthly briefs, and managing timelines and submissions.
• Collaborate with the marketing, creative, and e-comm teams to ensure content supports brand storytelling and campaign goals.
• Attend brand activations, campaign shoots, and in-person events to capture real-time social content.
• Help manage and organize an asset library of photos, video, b-roll, and other creative content.

Community Engagement

Trend Monitoring & Insights

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