Head of Marketing

Head of Marketing

Remote (with overlap in Central or Mountain Time) Full-Time Senior Leadership

We design performance shirts built for the active outdoorspersonbreathable, quick-drying, UPF-protected fabrics that look as sharp off the trail as on it. With a loyal customer base of anglers, hunters, and outdoor lifestyle enthusiasts seeking apparel that truly performs in the field, we've earned a reputation for thoughtful design, durable materials, and clean aesthetics.

Our growth across direct-to-consumer channels, retail partnerships, and lifestyle audiences is accelerating, and we're seeking a strategic leader to guide the next phase of brand expansion and community connection.

Role Summary

As Head of Marketing, you'll lead all brand and performance marketing effortsfrom storytelling and brand development to customer acquisition, retention, and partnerships. You'll own the marketing roadmap, report to the CEO / Founder, and oversee a multi-function marketing team spanning acquisition, CRM / retention, content and creative strategy, media buying, and partnerships.

Key Responsibilities

Brand & Positioning

• Define and evolve the brand voice, positioning, and visual identity across digital and physical channels.
• Lead high-level storytelling through lifestyle content, brand campaigns, and strategic partnerships.
• Ensure brand consistency across product launches, collaborations, and retail partnerships.

Customer Acquisition & Growth

Retention & Lifecycle Marketing

Content & Community

Analytics & Financial Leadership

Team Leadership & Collaboration