Director of Analytics

A company is looking for a Director of Analytics (Media).

Key Responsibilities

Lead the development and implementation of analytics solutions to optimize marketing performance

Manage client relationships and provide strategic guidance on measurement initiatives

Oversee and mentor a team of analysts, fostering growth and best practices in analytics

Required Qualifications

MA or BA in a quantitative field (mathematics, statistics, business analytics)

6+ years of experience in media analytics and business intelligence

Experience with marketing mix modeling and other media measurement techniques

Strong understanding of various media channels and their impact on business results

Experience with statistical modeling platforms / tools is a plus