Social Media Specialist (Sarasota)

Our client in the consumer space is looking to hire a full time Social Media Specialist to join their team!

This person will be responsible for enhancing brand presence across various organic social platforms, focusing on follower growth and engagement. They will also be responsible for social media copywriting, content capture, and working with the larger creative and marketing team to enhance social media strategies.

• This is a full time, direct hire position. The candidate must be available to work on site 5 days per week in Sarasota, FL

Key Responsibilities

Develop and execute social media strategies that align with business goals.

Create and manage a content calendar to ensure consistent posting across all platforms.

Produce engaging content including images, videos, and written posts that resonate with target audiences.

Monitor, analyze, and report on social media performance metrics to inform future strategies.

Engage with followers and respond to comments and messages in a timely manner to foster community.

Collaborate with marketing and design teams to create cohesive campaigns that promote brand initiatives.

Stay up-to-date with the latest social media trends, tools, and best practices to keep the brand relevant.

Qualifications

3-5 years of proven experience in social media strategy and marketing.

Proficiency in Adobe Creative Suite for content creation and design.

Strong copywriting skills with the ability to create compelling content.

Experience in audience engagement and building communities online.

Demonstrated track record of increasing brand awareness through social media.

Knowledge of social media analytics tools and methods for measuring performance.

Bachelor's degree in Marketing, Communications, or related field preferred.