Marketing Director

Overview

Liberty Military Housing - Own your passion for service!

At Liberty Military Housing we're here to serve those who serve our country by providing military families with comfortable, well-maintained homes in inviting communities across the United States. We take great pride in our highly trained team of professionals. With a blend of property management and military backgrounds, our employee-owners bring a proactive, solution-oriented mindset, along with unparalleled levels of empathy and understanding for our residents and one another.

Liberty Military Housing is dedicated to helping our employees develop personally and professionally and provides an unprecedented 150+ hours of professional development annually to each employee-owner. Camaraderie and collaboration form the foundation of our culture. We put people first, honoring one another's diverse experiences, ideas, and contributions to our shared success. We strive to bring out the best in each other so we can do outstanding work and positively impact the lives of military families.

We're always looking for dedicated team members in a variety of roles to help create meaningful results that help us meet our company goals. We offer an excellent benefits package, training, development, and opportunities for advancement, so if you're ready to grow your career, take a look at our current job openings and become an employee-owner at Liberty Military Housing .

Responsibilities

A Day in the Life of a Marketing Director :

As a Liberty Military Housing Marketing Director, you will be responsible for overseeing the digital marketing strategy, brand management, and marketing technologies (MarTech), with a specific focus on multifamily, military, and / or affordable housing. This role will also involve the implementation and integration of systems and software, such as the Customer Relationship Management (CRM) system, to support occupancy. Experience in implementing Artificial

Intelligence (AI) technologies to enhance our marketing capabilities and operational efficiency is preferred.

Your Responsibilities will include, but not limited to :

• Marketing Strategy and Execution :

o Develop and implement comprehensive marketing strategies to increase occupancy rates and enhance brand visibility.

o Oversee the creation and execution of marketing campaigns across various channels, including digital, social media,

print, and events.

o Analyze market trends and competitor activities to identify opportunities and threats, and adjust marketing strategies

accordingly.

o Maintain and enhance the company's brand image and reputation within the military and multifamily housing sector.

o Ensure consistent messaging and branding across all marketing materials and communications.

o Collaborate with internal teams to develop and promote brand guidelines and standards.

o Lead the development and execution of digital marketing initiatives, including SEO, SEM, email marketing, and social

media campaigns.

o Implement the Generative Engine Optimization program to enhance the digital marketing strategy, lead generation,

and brand awareness.

o Utilize data analytics to measure the effectiveness of digital marketing efforts and optimize campaigns for better

performance.

o Stay updated on the latest digital marketing trends and technologies to keep the company at the forefront of the

industry.

o Oversee marketing systems and software to streamline marketing efforts and improve company efficiencies.

o Implement and manage online leasing and CRM systems to streamline customer interactions, improve lead

management, and enhance customer service.

o Integrate AI technologies into the CRM and other marketing software to automate data collection, analyze customer

behavior, and provide predictive analytics for better decision-making.

o Oversee the training and support of the marketing team in using marketing systems and software.

o Lead and mentor a team of marketing professionals, providing guidance, support, and professional development

opportunities.

o Foster a collaborative and innovative team culture that encourages creativity and high performance.

o Set clear goals and performance metrics for the marketing team and regularly review progress.

o Work closely with other departments, including leasing, IT, and customer service, to ensure alignment and support for

marketing initiatives.

o Communicate marketing plans, progress, and results to senior management and other stakeholders.

o Build and maintain relationships with external partners, vendors, and industry organizations.

o Coordinating pricing and contracts with the Procurement Department.

Qualifications

What You Need For Success :

Proven track record of developing and executing successful marketing strategies and campaigns.

o Strong knowledge of digital marketing, software and systems, and AI technologies.

o Excellent leadership, communication, and interpersonal skills.

o Ability to analyze data and make data-driven decisions.

o Creative thinker with a strategic mindset and strong problem-solving abilities.

o Ability to maintain a high degree of confidentiality and integrity.

o Must have skills in customer service, problem-solving, decision-making, and written and verbal communication with a high level of organization and balance.

o Ability to be a positive team player and contribute to the team environment effectively and positively.

o Ability to be self-reliable and take initiative and ownership with assigned tasks and responsibilities.

o Strong attention to detail is critical.

o Proficiency and working knowledge of technology, systems, and software.

o Ability to operate a motor vehicle (valid license and insurance required). May require use of personal vehicle.

o Must have effective time and task management skills.

o Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred.

o Minimum of 7-10 years of experience in marketing, with at least 5 years in a leadership role within the multifamily

housing sector.

What We Provide You :

Liberty Military Housing takes into consideration everything from career development to family matters, and health & wellness. We are committed to offering our team members a wide range of benefits, including the following :

Pay Range : $100,000 / Yr - $125,000 / Yr Plus a 20% Bonus Potential and an ESOP (Employee Stock Ownership Plan)