VP of Marketing

About Peach

Peach is a modern loan management and servicing platform empowering lenders to launch and scale new lending programs. We provide a fully integrated, configurable system of record with API-first architecture, enabling lenders to bring products to market quickly while maintaining full compliance and operational efficiency.

Peach is a rapidly scaling B2B SaaS platform. We are on a mission to scale to $100M ARR in the next few years. As we enter this next chapter, marketing will play a critical role in shaping our market position, amplifying our voice, and driving accelerated growth.

The Role

We're looking for an experienced, creative, and execution-focused marketing leader to define and lead Peach's marketing strategy. This person will partner closely with the executive team to triple to quadruple our top-of-funnel, establish Peach as a category leader, and build scalable marketing foundations - all with a modern, high-impact, and efficient approach.

This is a player-coach role : we expect you to craft the strategy and roll up your sleeves to execute, test, and iterate rapidly. You'll own the vision for marketing, hire and develop a high-caliber team, and personally represent Peach at key industry events and forums. This is a unique opportunity to build the marketing function from scratch-and grow into a CMO role as the company scales.

What You'll Do

• Own marketing strategy end-to-end - from positioning and messaging to growth channels, demand generation, product marketing, and brand.
• Grow top-funnel by 3x-4x, driving scalable, measurable pipeline that fuels revenue growth.
• Build and execute a modern B2B marketing engine focused on creativity, speed, and impact.
• Develop annual marketing plans and budgets appropriate for the company's ARR, with clear goals and ROI expectations.
• Own marketing metrics and financial rigor - responsible for CAC and ROI metrics. Co-own LTV and funnel conversion benchmarks with a sales leader.
• Lead partner & channel marketing strategy (alliances, referrals, integrations) to extend reach and co-sell opportunities.
• Own product marketing & sales enablement - buyer personas, competitive positioning, pricing strategy, launch playbooks, and sales battlecards.
• Drive events & field marketing strategy with clear ROI targets, including conferences, industry influencers and analyst relations, and executive roundtables.
• Innovate with limited budgets to outperform larger competitors - leveraging unconventional channels and creative campaigns to punch above our weight.
• Hire, lead, and develop a lean but high-performing marketing team, fostering a culture of accountability, experimentation, and excellence.
• Partner with Sales, Product, and Leadership to align marketing closely with GTM strategy and revenue outcomes.
• Be the external face of Peach at major industry conferences, events, and media opportunities - representing our brand and thought leadership in the fintech ecosystem.
• Establish clear performance metrics to measure marketing effectiveness and communicate impact to the executive team and board.
• Stay on the forefront of AI in marketing, applying new tools to accelerate content creation, personalization, and campaign velocity.

Who You Are

$200,000 - $240,000 a year

U.S. Work Authorization Statement :

Peach is unable to sponsor or take over sponsorship of an employment visa (e.g., H-1B) for this role, now or in the future. All applicants must be currently authorized to work for any employer in the United States on a full-time, permanent, and unrestricted basis.

Important Note on Job Scams

At Peach, we are committed to ensuring a safe and secure recruitment process for all candidates. We are aware of the potential for fraudulent job postings and scams. Please be advised of the following :

Official Communication : All official communication from Peach regarding your application will come exclusively from a verified peachfinance.com email address. We will never use a generic email service (e.g., Gmail, Yahoo) or a messaging app like Telegram or WhatsApp for interviews or job offers.

Initial Interview Step : The first step of our interview process is always a scheduled phone call from our Senior Recruiter. We will not begin the interview process with an online chat, text message, or other non-standard methods.

Requests for Money : Peach will never ask for payment, personal financial details, or bank information as part of our recruitment process. Any such request is fraudulent and should be reported immediately.

If you have any doubts about the authenticity of a job posting or communication, please check our official careers page at www.peachfinance.com / careers or contact us directly at our corporate website."

Peach Equal Employment Opportunity Statement

Peach is an Equal Opportunity Employer (EEO). We value diversity and are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of any legally protected characteristics, including, but not limited to : Race, Color, National Origin, or Ancestry, Religion or Creed (including all aspects of religious belief, observance, and practice), Sex / Gender (including pregnancy, childbirth, or related medical conditions), Gender Identity or Gender Expression (including Transgender Status), Sexual Orientation, Physical or Mental Disability (including HIV / AIDS and Cancer), Age (40 and over), Marital Status, Genetic Information (including a refusal to submit to a genetic test), Veteran or Military Status (including uniformed service), Medical Condition (as defined under California law), Political Affiliation or Activity, Status as a Victim of Domestic Violence, Assault, or Stalking.

Employment decisions at Peach are based on merit, qualifications, and business needs. We prohibit retaliation against any person who files a complaint, assists with an investigation, or opposes discrimination.

We also make reasonable accommodations for qualified applicants and employees with disabilities or religious beliefs.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.