Senior Manager, Professional Marketing-Dry Eye

Bausch + Lomb (NYSE / TSX : BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world-from the moment of birth through every phase of life. Our mission is simple, yet powerful : helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

Are you a passionate marketing leader with deep expertise in professional healthcare marketing? Bausch + Lomb (B+L) is seeking a highly motivated Senior Manager of Professional Marketing to lead our Dry Eye Over- The-Counter (OTC) category, with a key focus on the Blink product portfolio. In this role, you will be instrumental in shaping the professional marketing strategy, building strong partnerships with the Vision Care and Pharmaceutical Sales teams, and accelerating the recommendation of the Blink® brand of products by eye care professionals.

Responsibilities

• Grow eye care professional recommendations and average weekly recommendations (AWR) above market rate for the Consumer US + Canada Dry Eye Franchise. Develop and execute a comprehensive professional marketing strategy for the Dry Eye category, spotlighting the Blink products to drive awareness, education, adoption, and long-term category growth.
• Market Research and Analysis :

Conduct thorough market research to understand eye care industry trends, competitive landscape, and the needs and preferences of the eye care professionals.

Demonstrate deep knowledge of the Dry Eye market landscape, including prescriber behavior, clinical drivers, and competitive environment.

Demonstrate experience in launching new products

Establish and nurture relationships with key opinion leaders, healthcare organizations, and industry influencers

Stay current with healthcare compliance regulations and ensure all marketing materials and activities are in compliance with relevant laws and guidelines.

Qualifications

Note : This role is eligible for our hybrid work schedule allowing for up to 2 days / week of telecommuting from home and 3 days / week in our Bridgewater, NJ corporate office.

This position may be available in the following location(s) : US - Bridgewater, NJ

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $135,000.00 and $165,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

U.S. based employees may be eligible for short-term and / or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

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To learn more please read Bausch + Lomb's Job Offer Fraud Statement.

Our Benefit Programs : Employee Benefits : Bausch + Lomb

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.