Marketing Specialist

Reasonable Accommodation :

To perform this job successfully, an individual must be able to perform each essential duty

satisfactorily. Reasonable accommodation may be made to enable qualified individuals with

disabilities to perform the essential functions.

Essential Functions :

Devise, direct, and coordinate all marketing plans associated with a product deployment or

significant extension of existing products.

Develop and maintain the department’s policies and procedures to include reviewing the

department’s policies and procedures and identifying the need for new or revisions to

existing; collecting drafts; reviewing for content and format; coordinating revisions and

updates; acquiring required approvals; and submitting for posting.

May be required to act as department lead on projects. Administer the department’s project

management program, including collecting data; reviewing to ensure it is complete,

coherent, and feasible; coordinating corrections and updates; monitoring deadlines and

other key dates and follow-up, as appropriate; analyzing actual against planned

performance, and preparing reports for department management.

Create and initiate sales promotions and campaigns designed to acquire, retain, or win

back customers and provide excellent value for the customer. Investigate methods of sales

and promotions that ensure at least the minimum desired return and motivate the sales

team to succeed.

Coordinate sales efforts and actively manage sales team activities to target market

segments and achieve company revenue objectives.

• May be required to prepare reports and analyze related departmental operations.
• Ensure internal customers are equipped with adequate promotional material, including in-store displays, signage, and coordinate employee education for new and existing

products. Cooperate with sales force and contracted sales

groups to establish sales targets for managed products. Assists in providing guidance and

tools for meeting targets, monitoring results, and developing corrective strategies if actual is

not meeting targets.

Serve as a resource for peers and Marketing Specialists, or others who are less

experienced, provide mentoring, and assume a proactive role in improving operations to

meet Company objectives.

Assist in marketing’s plan to obtain qualified leads through demand generation efforts and

the lead handoff process.

May be required to review, secure approvals, and track departmental invoices and expenses

including agency, media billings, and trade accounts.

Work cross-functionally with all departments to develop comprehensive plans that meet

revenue targets and strategic company objectives.

May be required to lead / participate in planning and management of hosted and sponsored

business events to ensure proper staffing, supplies, etc., as needed to maintain or improve

the company’s public image.

Other duties as assigned.

POSITION QUALIFICATIONS

Accuracy - Ability to perform work accurately and thoroughly.

Communication, Oral - Ability to communicate effectively with others using the spoken word.

Communication, Written - Ability to communicate in writing clearly and concisely.

Detail Oriented - Ability to pay attention to the minute details of a project or task.

Organized - Possessing the trait of being organized or following a systematic method of performing

a task.

Time Management - Ability to utilize the available time to organize and complete work within given

deadlines.

Working Under Pressure - Ability to complete assigned tasks under fast-paced environment and

stressful situations.

SKILLS & ABILITIES

Education : Bachelor’s degree in marketing or an equivalent combination of training and experience

in sales and marketing experience in sales production, preferably in telecommunications or other

highly technical industries can be substituted year for year

Experience : Four (4) years of progressive sales or marketing experience in technical field or

services industry. At least one (1) year experience at comparable technical or service-related industry outside of the company.

Computer Skills : High degree of proficiency with Microsoft Office suite products, including Word,

Excel, Access, Outlook, and PowerPoint. Preferred : Marketing Automation (Eloqua) and CRM

SFDC).

STRONGLY PREFERRED

• Demonstrates success in selling services in a highly competitive market environment.
• Ability to excel in a fast-paced and complex environment with multi-projects, tight

deadlines, and high customer expectations.

• Strong attention to detail and follow-through skills.
• Excellent interpersonal, written, and verbal communication skills.
• Must be able to attend work consistently and predictably
30+ days ago