Marketing Operations Specialist

Mainspring Energy is revolutionizing power generation with the worlds most flexible and adaptable onsite power generator, the Mainspring Linear Generator. Commercial, industrial, and utility leaders are choosing Mainspring over traditional options like engines, turbines, and fuel cells to quickly and reliably deliver local power for EV charging, commercial facilities, data centers, and grid-scale operations. The Mainspring Linear Generator is fuel flexible, ramps up and down to meet demand, and utilizes a flameless technology with near-zero NOx emissions.

Backed by top-tier investors such as Khosla Ventures, Bill Gates, American Electric Power, and Lightrock, Mainspring designs, manufactures and delivers its products to customers across the U.S. today, and were quickly scaling for international expansion.

Inspired by our vision of the affordable, reliable, net-zero carbon grid, Mainspring is rapidly expanding within the $816B global electricity equipment market, and were hiring the best talent to meet growing customer demand around the globe. We welcome a broad range of backgrounds, experiences, and talents to bring fresh perspectives and ongoing innovation to our customers.

We are looking to build relationships with people who share our values :

Pragmatic Optimism.

Building a new category of world-class power generation requires the optimism of ambition and creativity, balanced with practicality to solve problems efficiently. The challenges that arise are opportunities for growth.

Excellence without Ego.

We bring expertise and commitment to creating the best customer experience, from sales to deployment and service, just as we apply deep technical rigor to building and delivering world-class products. We strive for excellence and behave as leaders with the humility to acknowledge our challenges, both collectively and as individual contributors.

Proactive Collaboration.

The integration and cross-disciplinary nature of Mainsprings business requires intentionally seeking out others who bring different skills, perspectives, and priorities. Our culture of inclusion and respect extends beyond our team to interactions with our partners and customers.

Responsibilities

We are seeking a skilled Marketing Operations Specialist to lead and optimize our marketing operations with Pardot (Salesforce Account Engagement) as the primary marketing automation tool. This role will be responsible for executing, and expanding our marketing processes and automation strategies to drive lead generation, nurture programs, and campaign performance.

Own and manage Pardot, including day-to-day operations, setup, and maintenance of email campaigns, lead nurturing programs, imports and automation workflows.

Maintain the Pardot-Salesforce integration to ensure data integrity, synchronization, and reporting accuracy.

Design and implement lead scoring, grading and segmentation.

Configure campaign influence reporting providing insights on campaign performance.

Develop, test, and optimize automation workflows, email templates, landing pages, and forms within Pardot to maximize campaign effectiveness.

Monitor and report on key performance metrics (e.g., open rates, click-through rates, conversion rates), providing actionable insights and recommendations.

Conduct A / B testing on email campaigns and landing pages to improve engagement and optimize campaign outcomes.

Ensure database health by regularly managing data hygiene, segmentation, and deduplication efforts in Pardot and Salesforce.

Troubleshoot issues within Pardot and Salesforce to ensure smooth operations and address any data sync or system performance concerns.

Stay up-to-date with Pardot and Salesforce updates, best practices, and new features, ensuring the platform evolves with our marketing needs.

Provide training and support to internal users on Pardot functionalities and best practices, fostering adoption and effective usage.

Qualifications

Education

Bachelors degree in business, marketing, engineering, or related field.

Experience

2-5 years of experience in marketing automation, with proven expertise in Pardot and Salesforce.

Strong understanding of Pardot-Salesforce integration, including field mapping, data synchronization, and reporting.

Experience with lead management, scoring, grading, and automation best practices.

Proficient in creating and managing email campaigns, landing pages, and forms in Pardot.

Analytical Skills

Data driven decision making, strong analytical skills to evaluate campaign performance, optimize lead scoring models, and refine marketing processes.

Adaptability and Learning

Willing to learn and adapt to new challenges.

Open to continuous professional development.

Other Skills and Attributes

Self-motivation and strong work ethic.

Critical thinking and problem-solving with demonstrated ability to analyze complex issues, identify root causes, and implement effective solutions.

Ability to work well in a team and independently.

Good time management and organizational skills.

Excellent communication skills, with the ability to collaborate cross-functionally with sales, marketing, and technical teams.

The Bay Area salary for this role is $96k-$110k base + pre-IPO stock options + benefits. This position can be remote. The salary will be adjusted to reflect local market conditions based on employee location as well as the experience of the employee.

Does your experience not meet all of our posted requirements? Studies have shown that some people are less likely to apply to positions unless they meet every listed requirement. At Mainspring, we are committed to building a diverse, inclusive, flexible, and collaborative environment, so if you want to help us transition the world to clean and affordable electricity, and dont meet all posted requirements for a particular role, wed still love to hear from you. Mainspring can sometimes be flexible enough to shift responsibilities for the right person, or otherwise identify open or upcoming roles that may better fit your professional background.

In more traditional words, Mainspring Energy, Inc is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

This compensation and benefits information is based on Mainspring Energy's estimate as of the date of publication and may be modified in the future. We generally do not negotiate on salary once we have made an offer. The level of pay within the range will depend on a variety of job-related factors that may include location, relevant prior experience and / or education, or particular skills and expertise. New hires joining the company tend to be paid within the starting base pay range noted above, with opportunities to increase pay over time based on development of additional skills, competencies, and company-specific knowledge.

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