Digital Marketing Manager

Digital Marketing Manager

Position Type : Full-Time, Remote Working Hours : U.S. Eastern Time (EST)

About the Role : Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company's marketing strategy across all channels. This role blends strategic vision with hands-on executionideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity.

Responsibilities

• Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
• Own the marketing funnel end-to-endfrom demand generation to lead nurturing to brand positioning.
• Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
• Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).
• Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
• Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
• Oversee creative direction and messaging to maintain brand consistency and impact.
• Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads.
• Experiment with innovative acquisition tactics and continuously improve performance through A / B testing.
• Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints.
• Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
• Use data-driven insights to refine targeting, messaging, and channel strategies.
• Present performance updates and actionable recommendations to leadership on a regular basis.

What Makes You a Perfect Fit

Required Experience & Skills (Minimum)

Ideal Experience & Skills

What Does a Typical Day Look Like? A Digital Marketing Manager's day is a mix of strategy, execution, and analysis. You will :

In short : you'll be the driving force behind both growth and brand impact.

Key Metrics for Success (KPIs) :

Interview Process :