Sr. Manager of Influencer Marketing

Influencer Marketing Manager

Love Wellness is seeking a strategic and relationship-driven Influencer Marketing Manager to lead our influencer strategy and campaign execution, with a strong emphasis on TikTok and creator partnerships. In this role, you'll be responsible for building and scaling our influencer presence, driving end-to-end campaign management, and keeping Love Wellness at the forefront of social and cultural trends. You'll collaborate closely with our agency on TikTok Shop initiatives and also oversee the ShopMy affiliate program, ensuring it supports broader influencer efforts. Additionally, you'll lead UGC procurement for paid media campaigns, building a consistent pipeline of high-quality creator content. As a people manager, you'll mentor and develop the Coordinator, Influencer Marketing into a high-performing team member.

This is a high-impact, hands-on role where you'll combine creativity with performance to fuel Love Wellness' growth and brand presence.

Salary Range : $100,000-$120,000 base plus bonus (The actual compensation will depend on a variety of job-related factors which may include work experience, education, location, and skill level)

Key Responsibilities

Strategy & Leadership

• Define and own influencer and affiliate marketing strategy, aligning efforts with brand goals for awareness, engagement, and sales.
• Establish KPIs and performance benchmarks; oversee reporting and present insights to leadership.
• Stay ahead of social commerce, influencer behaviors, and affiliate marketing innovations.
• Oversee and mentor the Coordinator, Influencer Marketing providing guidance, feedback, and professional development to build them into a high-performing team member.

Partnership Development

Campaign, Affiliate & Content Management

Qualifications

About Love Wellness

Love Wellness is the leading female-first wellness company focused on total body care, setting a new standard for women's health. Founded in 2016 by Lauren Bosworth after her own experience with chronic health issues, the brand is committed to building a more open, honest, and supportive self-care culture for women.

As an omnichannel business, Love Wellness is sold nationwide at Walmart, CVS, Target, Ulta, Amazon, and our own DTC site, making our products accessible wherever women shop. Our clean, body-positive lineup is designed with women's unique biology in mindfrom fiber supplements, probiotics, and digestive enzymes that optimize gut health, to personal cleansers, suppositories, and multivitaminsempowering women to feel informed, confident, and in control of their health.

Our holistic benefits include :

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and / or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.