Senior Brand Manager (Neowiz China)

Senior Brand Manager (Neowiz China)

NEOWIZ is seeking a highly skilled and visionary Senior Brand Manager (China) to lead the strategic development and execution of comprehensive communication strategies, go-to-market plans, and marketing campaigns for our key gaming titles. You will serve as the primary lead for the product marketing campaign in close partnership with the development team and Production Services lead, the Senior Brand Manager will take full ownership of the brand from concept to campaign completion, ensuring alignment with business goals and player expectations. This role requires a deep understanding of target audiences and fan communities in China, exceptional leadership in orchestrating cross-functional teams, and the ability to manage paid media, digital marketing, and key owned media customer touch-points such as websites and owned media destinations. The Senior Brand Manager will work closely with agencies and internal partners to bring campaigns to life and drive player engagement. This position will report to the Head of Global Publishing, with a dotted line to the Director, Brand Management. This position will be hired through a compliant Employer of Record (EOR) arrangement, ensuring full statutory benefits and protections while providing close alignment with NEOWIZ's global marketing leadership.

Key Responsibilities

• Serve as the vision holder for the product, ensuring the brand aligns with its core values, target audience, and market positioning.
• Act as the expert of the Chinese gaming market and fans, leveraging insights to inform strategy, communication, and creative execution.
• Develop and own the go-to-market plan and marketing plan, covering all aspects of the campaign life-cycle from concept to completion.
• Lead the creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch.
• Define and manage the campaign narrative, ensuring consistent messaging across all touch-points.
• Oversee the execution of the key promotions mix as part of comprehensive marketing campaigns, including digital and physical marketing strategies, in collaboration with marketing agencies and internal partners.
• Manage key customer touch-points such as websites, owned media destinations, and other digital platforms, ensuring alignment with the campaign vision and brand identity.
• Lead digital marketing and social media engagement on China-specific platforms.
• Collaborate with development studios as the primary marketing point of contact, aligning brand and game objectives from project initiation onward.
• Own marketing budget responsibility for assigned titles and market, ensuring the financial success of the brand while meeting profitability goals.
• Oversee the creation of key marketing assets, including key art, trailers, and promotional materials, in collaboration with creative and design agencies.
• Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam, optimizing collaboration opportunities.
• Discover and understand player behavior, market trends, and competitive landscapes, using insights to refine strategies.
• Build relationships with influencers / KOLs, media outlets, and promotional partners to extend brand visibility and engagement in China.
• Plan and execute marketing event strategies, including logistics, creative activations, and on-site execution in collaboration with event and creative agencies.
• Drive endemic and non-endemic partnership marketing to enhance brand reach and impact.
• Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.
• Oversee merchandise and promotional item creation to support brand visibility and player engagement.

Qualifications

Preferred Skills

A fully remote position with flexible work hours for global collaboration. Competitive salary and comprehensive benefits package. Opportunities to work on a diverse portfolio of innovative and narrative-rich games. A dynamic, supportive, transparent, and collaborative work environment. Career development opportunities and access to industry-leading tools and training.

We're looking for exceptional talent who can help us scale globally while keeping our creative edge sharp.

We keep things clear and straightforward :

Submitted documents can be returned within 14 days upon request after the hiring decision. This job posting will close once the position is filled and may end early if a suitable candidate is found. Veterans will be given preferential treatment in accordance with applicable laws. Please submit proof of eligibility when applying.

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