VaynerX is hiring : VP, Media (SEM) in New York

About VaynerMedia VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In A Nutshell The Vice President, Paid Search (SEM) is a senior leadership role responsible for setting the vision, driving the strategy, and owning the financial health of VaynerMedia\'s entire SEM practice. This leader will engineer and refine our best-in-class search offerings, serving as the agency\'s foremost thought leader while championing a culture of innovation and testing. Reporting to the EVP of Media, you will inspire excellence, drive new business growth, and serve as the executive sponsor for our most critical client relationships and be the face of our search expertise for prospective and new clients. We are looking for a visionary leader who will build a world-class team and help shape the future of our SEM business within the context of AI Search and LLM disruption changing how we think about search engines and traditional search strategies.

What You’d Do

Discipline Leadership & Vision : Drive innovation and productization of SEM offerings, and architect the agency’s overarching SEM philosophy and strategic approach, particularly within the context of AI & LLM disruption to traditional search strategies.

Executive Client & Partner Leadership : Serve as the executive sponsor for our most strategic client relationships, acting as the ultimate point of escalation. Develop and steward relationships with key technology partners and senior client stakeholders.

Business Growth : Own the P&L for the Paid Search (SEM) practice. Lead the SEM component of high-stakes new business engagements, from RFP completion and strategy development through to the final pitch and client transition.

Team & Culture : Lead, build, and inspire a multi-layered team of SEM professionals. Champion recruiting and retention efforts, foster an inclusive team culture, and focus on strategic talent development and succession planning.

Thought Leadership : Be the external face of VaynerMedia\'s SEM practice through publications and speaking engagements. Define and evangelize the agency\'s POV on the future of search, AI, and other emerging trends.

Operational Excellence : Engineer and refine best-in-class SEM operations, ensuring technical expertise, executional excellence, and seamless collaboration with other agency disciplines and client teams. Establish ways of working to bring search excellence to life in line with client objectives.

What You’ve Got

A minimum 12+ years’ experience directly related to Search Engine Marketing, with a deep focus on performance-driven campaigns (CPA, CPL, ROI, ROAS).

Agency experience preferred but not required. A proven track record of leading sophisticated, large-scale SEM practices or departments, including P&L management experience.

Direct experience managing $100MM+ annual search investment, with strong preference for different client types (Fortune 100, high-growth DTC, lead generation, etc.).

Strong interpersonal and verbal communication skills, with the ability to articulate complex strategies clearly to C-suite executives.

Ability to navigate a portfolio of brands within a larger conglomerate or business group, understanding different architectures to build relationships with essential stakeholders.

Excellent organizational skills and the ability to juggle multiple high-stakes responsibilities.

Strong command and expertise in managing enterprise-level bid optimization and automation platforms (e.g., Search Ads 360, Skai, Marin).

Fluency with analytics, attribution and measurement and data systems, including but not limited to :

Google Analytics / GA4

Google Tag Manager / Floodlight Events

MOAT / IAS / Double Verify

Nielsen / Millward Brown / Oracle Measurement

Enhanced Conversions & Direct Server Integrations

Ability to lead by example in terms of attention to detail, work ethic, empathy and professionalism.

You live for today’s digital & mobile consumer and are passionate about developing brand-specific strategies and exploring innovative partners / platforms.

Experience with Paid Social is a plus.

Unsure if you meet the qualifications?

We are always looking for talent which will cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Benefits

Exact compensation may vary based on skills, experience, and location.

Base Salary : $200,000 - $250,000

Employer-sponsored 401k with match

Medical, Dental, and Vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Base Salary

$195,000 — $240,000 USD

Seniority level : Executive

Employment type : Full-time

Job function : Marketing and Sales

Industries : Advertising Services

New York City Metropolitan Area and related regions listed are indicative of locations and recent postings.

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In Summary : The Vice President, Paid Search (SEM) is a senior leadership role responsible for setting the vision, driving the strategy, and owning the financial health of VaynerMedia’s entire SEM practice . We are looking for a visionary leader who will build a world-class team and help shape the future of our SEM business .

En Español : VaynerMedia es una agencia creativa y de medios global contemporánea con experiencia en impulsar la relevancia para los clientes y ofrecer resultados empresariales impactantes. La agencia independiente se fundó en 2009 y tiene oficinas en Nueva York, Los Ángeles, Londres, Asia Pacífico y LATAM. Liderazgo y visión de la disciplina : impulsar la innovación y productividad de las ofertas de SEM, y diseñar la filosofía y el enfoque estratégicos generales de la agencia SEM en particular dentro del contexto de la interrupción de AI & LLM a las estrategias tradicionales de búsqueda. Una experiencia probada de prácticas o departamentos SEM sofisticados y a gran escala, incluida la gestión P&L. Experiencia directa en gestionar una inversión de búsqueda anual de $ 100MM +, con fuerte preferencia para diferentes tipos de clientes (Fortune 100, DTC de alto crecimiento, generación de leads, etc.). Fuerte habilidades interpersonales y de comunicación verbal, con la capacidad de articular estrategias complejas claramente a los ejecutivos C-suite. Habilidad de navegar por una cartera de marcas dentro de un conglomerado o grupo empresarial más amplio, conocimiento detallado de diferentes arquitecturas para construir relaciones con las partes interesadas esenciales. Excelentes habilidades organizativas y la capacidad para abordar múltiples responsabilidades expertas. Vive para el consumidor digital y móvil de hoy en día y le apasiona desarrollar estrategias específicas de marca e explorar socios / plataformas innovadoras. La experiencia con Paid Social es una ventaja. No está seguro si cumple las calificaciones? Siempre estamos buscando talento que cultive un equipo inclusivo y representativo que mejore nuestras perspectivas, conjuntos de habilidades, antecedentes y comportamientos. Alentamos a aquellos que están apasionados por lo que hacemos a aplicar! Beneficios Compensación exacta puede variar según la capacidad, experiencia y ubicación. Salario básico : $200,000 - $250,000 401k patrocinado por el empleador con cobertura médica, dental y visión ilimitada del Cuidador PTO (Parental) Leave Salud y bienestar beneficios básicos $195,000 $240,000 USD Nivel de antigüedad : Empleo : tipo de trabajo a tiempo completo : Industria ejecutiva de Marketing y Servicios Ejecutivos Regiones de ventas metropolitanas y localizaciones relacionadas #JJj1880-Locations se encuentran listadas.