Senior Marketing Operations Specialist

A company is looking for a Senior Marketing Operations Specialist.

Key Responsibilities

Maintain the marketing automation platform (Marketo) and related integrations

Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization

Collaborate with marketing teams to execute campaigns, ensuring proper setup, tracking, and measurement of KPIs

Qualifications

5-8 years of experience in B2B Marketing Operations

Marketo Certified Expert

3+ years experience as a Marketo administrator with knowledge in building and deploying campaigns

Working knowledge of data retention practices and privacy laws, including CASL, GDPR, and CCPA

Experience implementing UTM tracking and tagging requirements for analytics and reporting