Senior Manager, Growth Marketing

Senior Manager, Growth Marketing

Casper is seeking a Senior Manager of Growth Marketing to serve as a strategic leader, creative thinker and data-driven, media-buying expert who can help propel a fast-growing brand to its next chapter. In this role, alongside both an internal team and agency partners, you will be focused on expanding Casper's customer base through the development and execution of digital and offline marketing strategies and plans that drive KPIs across the full marketing funnel.

The ideal candidate will have a deep experience across online and offline media and be well versed in building out strategies and plans that have outsmarted the competition and unlocked unprecedented growth. The candidate should also be experienced in working with creative to ensure both media and creative messaging are working in lock step to drive the highest impact. This position requires data-driven decision making as well as close collaboration with internal and external partners to ensure the overall media mix is fully optimized.

Casper (Casper.com) believes everyone should sleep better. The sleep company has a full portfolio of obsessively engineered sleep productsincluding mattresses, pillows, bedding, and furnituredesigned in-house by the Company's award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper has Sleep Shops across North America and its products are available at a growing list of retailers.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When You're Not Catching Zzz's, This Is What You'll Do...

• Develop, execute and optimize paid media growth strategy to drive acquisition and awareness; ideal candidate will be dynamic and able to monitor and achieve key performance indicators that align with business objectives ranging from e-commerce revenue (top line and bottom line), maximizing retail and wholesale customer acquisition, and growing topline awareness
• Bring expertise across a breadth of digital and offline marketing channels including paid social, paid search, programmatic (display and video), affiliate, paid content, email newsletters, sponsored content, direct mail, podcast, TV / CTV and direct media buys / partnerships
• Establish channel forecasts and plan multi-million dollar budget recommendations across a diversified channel mix; leverage attribution and measurement tooling to ensure media investment is appropriately allocated, and ensure incrementality tests are regularly conducted for accurate value assessment
• Work in an agile and collaborative environment, managing both an internal team as well as agency partners who serve as a direct extension of the team; oversee all campaign launches and optimizations, extract insights from performance and creative reports that are meaningful and actionable
• Report out and collaborate cross-functionally with analytics, brand, and creative teams to ensure data accuracy, communicate insights / learnings, drive improved performance across creative channels, and collaborate on strategic initiatives
• Develop and implement testing strategies to improve KPIs including creative A / B testing, audience segmentation, ad placements, and retargeting strategy to maximise full-funnel performance
• Maintain relationships with key partners (Google, Meta, etc.), ensuring Casper is always following best practices and is able to access important alpha / beta opportunities; monitor industry trends and shifts in the competitive landscape

Our Dream Candidate Is / Has :

Targeted Annual Base Salary Range : $130,000-145,000 USD

Casper's compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and / or years of service.

We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including :

If you dream about this stuff this job is probably right for you. We look forward to learning more about you!

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