Marketing ManagerBehind The Scenes Catering & Events • San Diego, CA, United States
Marketing Manager
Behind The Scenes Catering & Events • San Diego, CA, United States
1 day ago
Job type
- Full-time
Job descriptionManage social media accounts for Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistro, and any new business' that may be added. Demonstrate a deep understanding of Instagram, Facebook, TikTok, LinkedIn, and Pinterest, including platform-specific best practices, audience behavior, and content optimization strategies. Collaborate with cross functional teams to create content that will enhance brand visibility and awareness. Engage with influencers, media, and social media followers across all brands-Behind the Scenes Catering & Events, Village Vino, Destiny Coast, Blue Wave Bistros, and any future businesses added to the portfolio Create, edit, schedule, and optimize content across social media platforms to engage with current and or new potential clients and respond to inquiries. Attend events and work with Event Management to create and source digital content that can be used across marketing platforms. Capture high-quality content including event photography, styled food and beverage images, and video footage across all brands. Edit photo and video content to align with brand standards and campaign needs, ensuring polished and engaging visuals. Follow BTS content SOPs to organize, manage, and store image and video assets for efficient use across platforms. Create a consistent visual library by capturing behind-the-scenes moments, on-site activations, and styled shots for ongoing content needs. Manage the full content creation process-from pre-planning shot lists to editing and final delivery-ensuring all assets meet BTS brand guidelines. Work closely with Director of Sales to develop quarterly sales strategies that align with overall business objectives. This consists of strategic approach to marketing initiatives, lead generation, and customer engagement to drive sales growth. As well as working with the Sales Team to enhance client engagement and communication to ensure personalized, individual outreach for top clients and consistent communication for less engaged clients. Design and source packaging for gifting or promotional offerings, design and print materials to support Sales Team (business cards, thank you cards, letterhead, etc.) Support marketing needs for seasonal, holiday and monthly offerings as agreed with Executive Team. Design and source signage for events and Major Projects as needed by management. Conduct in-depth analysis of industry trends, emerging technologies, and competitive landscapes to identify opportunities for growth that could impact companies marketing strategies. Survey existing clients as needed to understand their relationship with the brand, needs, and outlook. Develop strategies to grow a new client base at all BTS Hospitality businesses. Work with Director of Sales to build relationships with news and media outlets and establish Behind the Scenes Hospitality Business as a source of information on events and hospitality in the region. Work with Finance and HR to develop strategies to improve internal PR through channels of communication and seamless onboarding experience. Maintain and update website content for all brands to ensure alignment with current offerings, seasonal campaigns, and brand standards. Ensure consistency in visual branding, tone, and messaging across all brand websites-Behind the Scenes, Village Vino, Destiny Coast, Blue Wave Bistro, and future concepts. Regularly audit websites to update menus, event offerings, team changes, and imagery in line with brand guidelines. Collaborate with internal teams to ensure all website updates support marketing initiatives and reflect current business priorities. Troubleshoot and resolve basic website issues. Create analytics reports for Executive Team upon request, looking into quarterly and monthly business impact, as well as trends. Strong interpersonal oral and written skills. Strong knowledge of job duties and functions. Ability to adapt to changing demands. Ability to prioritize workflow resulting in efficient and accurate results. Self-Starter, ability to take a project from inception to completion. Proven sales ability from inquiry to final sales / client commitment. Brand-Aligned Content Production (Photo & Video) Visual Storytelling Photo & Video Editing (Adobe Suite, Canva, etc.) Shot List Planning & Execution Administrative tasks Client service tasks On site event management Or other associated duties associated with the project.
Marketing & Social Media Manager Job Description
Location : 9888 Waples St, San Diego, CA 92121 [in-person]
Work Schedule : 40-45 hours per week
Job Overview : We are looking for an independent and strategic Marketing & Social Media Manager. This person will oversee the marketing strategy for Behind the Scenes Catering & Events, Village Vino, Blue Wave Bistro, and Destiny Coast. The Marketing & Social Media Manager will also evaluate and develop a marketing strategy based on business needs and corporate strategy to promote the Behind the Scenes services and enhance brand visibility.
Branding :
Maintain and manage consistent corporate image throughout all marketing promotions and promotional materials and product lines, both online and offline.
Digital Marketing :
- Manage website content for Behind the Scenes Catering & Events and all other related entities.
- Work with company leadership to develop branding and marketing strategies for any new business ventures.
- Develop and implement digital marketing strategies aligned with overall business goals.
- Understand SEO and SEM strategies to improve online visibility, drive traffic, and optimize campaigns.
Social Media Marketing :
Content Creation :
Sales and Event Support :
Marketing Research :
PR / Media :
Website Maintenance & Management :
Reports :
Skills Required :
Special Projects :
Employee from time to time may be asked to work or assist on Special Large-Scale projects (i.e., Miramar Airshow, Jewel Ball, 3 Day Walk) which may include :
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Marketing Manager • San Diego, CA, United States
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