Brand Marketing Manager

Brand Marketing Manager

Location :

Yonkers, NY (In-Office)

Salary Range : $100,000$120,000

Reports To : CEO & Head of Growth

Department : Marketing

About Bask & Lather :

Bask & Lather is a rapidly growing, family-owned beauty brand known for our effective, scalp-safe hair growth solutions trusted by hundreds of thousands of customers nationwide. Were scaling across DTC, retail, Amazon, and TikTok Shop and are seeking a Brand Marketing Manager who can elevate our storytelling, drive omnichannel growth, and translate brand strategy into measurable results.

Position Summary : We are looking for a

strategic and results-driven Brand Marketing Manager

to lead our end-to-end brand strategy across DTC, retail, influencer, and community channels. This person will oversee go-to-market planning for all major product launches and campaigns, manage brand creative production, drive consumer insights and competitive analysis, and lead cross-functional collaboration to ensure consistent, high-impact brand execution across all touchpoints.

You will play a critical leadership role in shaping our brand voice, increasing market share, and ensuring we remain top-of-mind in the textured haircare space.

Key Responsibilities :

Strategic Leadership

Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential.

Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions.

Use data and insights to inform positioning, messaging, targeting, and campaign strategy.

Campaign Execution & Asset Development

Manage integrated 360 brand campaigns from concept to post-mortem across paid, owned, and earned media.

Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams.

Lead creative direction for brand and product photoshoots including casting, location, and usage strategy.

Cross-Functional Collaboration

Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing.

Drive execution for influencer activations, retail marketing, partnerships, and trade shows.

Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touchpoints.

Retail & Channel Growth

Own development of retail marketing toolkits, in-store signage, and co-branded activations.

Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns.

Insights & Optimization

Conduct competitive research and trend analysis to refine brand positioning and campaign strategy.

Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations.

Champion brand consistency and excellence across all consumer-facing assets and activations.

Requirements :

Strongly preferred : Experience in the textured haircare sector or experience with target audience.

Experience in omni-channel and retail marketing,

Background in PR, content marketing, or brand partnerships

Management experience or desire to grow into a team lead role

57 years of brand marketing experience, ideally in beauty, wellness, or consumer goods.

Demonstrated success in leading 360 brand campaigns, GTM strategy, creative production, and event marketing.

Experience working with paid media, retention, and creative teams to drive measurable growth.

Strong project management skills and ability to juggle multiple priorities with cross-functional partners.

Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories.

Data-driven mindset and experience tracking campaign ROI and consumer behavior insights.

Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus.