Senior Manager, Brand Marketing

Senior Manager, Brand Marketing

Reporting to the Senior Director, Brand Marketing in the National Audubon Society's Communications and Marketing division, the Senior Manager, Brand Marketing will play a dynamic role within Audubon's Brand Marketing team. They will be responsible for formulating and developing goals, objectives, and tactics that support the Brand Marketing team's strategic vision through unique programs and campaigns that contribute to Audubon's mission, strategic plan, and overall objectives.

The Senior Manager, Brand Marketing will also play a role in conceptual, design, production, relationship building, and project management work encompassing a variety of multi-channel marketing strategies. The Senior Manager, Brand Marketing will be charged with training, monitoring, and enforcing brand usage guidelines both within the internal Audubon network and among external partners. They will work to create a positive brand experience through brand activation platforms, audience engagement, new business and partner acquisition, and business / partner / member retention, all the while protecting and growing Audubon's brand equity to improve visibility, reach, and relevance, enhance Audubon's brand image and identity, and generate revenue.

This role is hybrid out of our New York, NY office.

Compensation :

$115,000 - $129,000 / year

Essential Functions

• Manages Audubon's Brand Marketing efforts to enhance brand image, increase visibility, reach, and relevance, and drive revenue.
• Conceptualizes, plans, and executes multi-channel campaigns which include integration of email, online, retail, social, public relations, events, advertising, merchandising, and other unique activations.
• Embraces Audubon's commitment to EDIB by tangibly integrating EDIB into all key areas of their work, taking an inclusive approach that advocates for the protection of both people and the planet at large by recognizing and addressing the interconnectedness of social and environmental issues.
• Ensures proper and consistent embodiment of the Audubon brand's identity and reach to audiences, elevating the Brand Marketing team's strategic vision and contributing to Audubon's core mission.
• Develops and implements creative briefs and marketing calendars, working across many Audubon business units (legal, finance, development, conservation, etc.) and external brand partners and vendors, to execute key deliverables and meet predetermined KPIs.
• Aggregates key campaign metrics and compares against KPIs such as impressions, lead gen, engagement, conversion, and revenue. Compiles extensive reports and post-campaign analysis to share and align on within core team and to inform reporting up and out around our work and wins.
• Regularly conducts, synthesizes, and reports on brand, industry, and market research, monitoring brand health KPIs such as awareness, buzz, and favorability.
• Delivers high-touch relationship management with external partners (licensing, cause marketing, corporate, and brand partners) and internal cross-functional teams.
• Develops and manages brand related content and designs in external marketing programs and brand activation platforms.
• Project manages events and activations including logistics, production, promotion and post-program reporting.
• Creates and delivers pitch documents and presentations to drive new business development.
• Manages new business development, including new brand partners, brand extensions, product launches, and retailer expansion.
• Manages all aspects of licensee onboarding and renewals, working closely with legal on contract negotiations, executing deals, and seeing through deliverables.
• Advises Audubon entities including state offices, centers, and chapters who desire to undertake market driven, strategic partnership efforts.
• Plays a leadership role in team workflow and process innovation, implementing new and effective strategies, processes, and approaches that have been aligned on.
• Maintains and fosters culture of safety.
• Other job-related duties as assigned.

Qualifications and Experience :

This Position Is Represented By The Communication Workers Of America (CWA)

National Audubon Society Competencies : This role will also be accountable to apply and develop the following competencies.

Fostering Relationships

Build trust, mutual respect, and understanding through regular and genuine interactions while promoting a positive and inclusive environment.

Analytical Thinking

Recognize and value diverse perspectives and experiences in data analysis to foster a more comprehensive and equitable approach to problem-solving.

Creativity and Innovation

Leverage creativity and imagination to generate new insights and solutions while embracing diverse ideas and approaches that foster innovation.

Facilitating Change

Work with others to explore innovative approaches to problem-solving while promoting inclusivity, equity, accessibility, and belonging in the change process.

Team Leadership

Communicate vision and engage others or the team to solve problems while valuing diverse perspectives and fostering inclusivity.

EEO Statement

We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic outlined by federal, state, or local laws. We are committed to providing an inclusive and accessible hiring process for all candidates.

Accessibility Statement

The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Accommodations@audubon.org.