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Senior Director of Demand Generation

Senior Director of Demand Generation

JobNimbusLehi, UT, US
13 hours ago
Job type
  • Full-time
Job description

Job Title

We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journeyHermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our "call to adventure" to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe even land a new job!

Mission :

Drive predictable, scalable revenue through the orchestration of inbound, ABM, event, and advocacy channels. Build a Bowtie-aligned growth system that compoundsreducing reliance on paid while increasing efficiency, automation, and revenue velocity.

What You'll Be Doing :

  • Architect and lead the Bowtie-based growth system that fuels acquisition, activation, expansion, and advocacy.
  • Own inbound pipeline generation, conversion, and optimization across paid, organic, partner, influencer, and event channels.
  • Build scalable ABM programs that create high-intent demand within target accounts.
  • Partner with Events to tie every activation, in-person or digital, directly to measurable pipeline and revenue impact.
  • Collaborate with Lifecycle Marketing to align new and expansion revenue goals under one integrated growth strategy.
  • Work closely with RevOps to define attribution, velocity, and ROI metrics across the customer journey.
  • Leverage AI and automation to improve campaign execution, personalization, and decision-making speed.
  • Collaborate with Content and Creative to develop storytelling that doesn't just engage but converts.
  • Lead and mentor a high-performing demand generation team that thrives on clarity, accountability, and creative problem-solving.
  • Manage up effectivelybringing data, insight, and strategic perspective to executive-level discussions.
  • Identify opportunities to reduce paid dependency by optimizing organic and lifecycle loops.

What Makes You the Hero for This Job :

  • Have owned revenue accountability, not just lead volume.
  • Are fluent in HubSpotworkflows, lead scoring, lifecycle stages, automation, reporting, and attribution.
  • Understand and have applied the Bowtie model (or similar full-journey frameworks). Have built or scaled ABM and inbound systems that compound over time.
  • Know how to orchestrate AI, automation, and human creativity into one performance engine.
  • Partner seamlessly across Sales, RevOps, Content, Lifecycle, and Events to create alignment and impact.
  • Can coach, lead, and elevate others while staying grounded in data and performance.
  • Have experience in B2B, B2C, or hybrid marketingideally where storytelling meets measurable growth.
  • Get energy from collaboration and competitionyou want to work with people who challenge you, not just agree with you.
  • Are motivated by building something big, not maintaining what exists.
  • Superpowers :

  • Extreme Ownership. You own the outcomes, drive initiatives, and solve problems proactively. If you need direction and someone to hold your hand, this job is not for you.
  • Customer Obsessed. Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!"
  • Proactive Learning. You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.
  • Team Commitment. You build, mentor, and lead a high-performance engineering team that delivers results together.
  • Self Awareness. You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.
  • JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and / or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.

    If you have any questions regarding this job post, please email jobs@jobnimbus.com.

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    Director Demand Generation • Lehi, UT, US

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