Talent.com
My Amazon Guy
Head of Performance MarketingMy Amazon Guy • Alpharetta, GA, us
Head of Performance Marketing

Head of Performance Marketing

My Amazon Guy • Alpharetta, GA, us
30+ days ago
Job type
  • Permanent
Job description
Job Description

This is a remote position.

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention.

You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role.

Key Responsibilities
  • Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
  • Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
  • Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
  • Manage and mentor a team of media buyers, creative specialists, and CRO experts.
  • Foster a culture of collaboration, innovation, and performance excellence within the team.
  • Oversee recruitment, training, and professional development of team members.
  • Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
  • Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
  • Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
  • Develop and test hypotheses for ongoing CRO improvements.
  • Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
  • SOP creation.
  • Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
  • Maintain active certifications on Meta and TikTok platforms.
  • Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.


Requirements

  • 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
  • 3+ years hands-on with Meta & TikTok Ads.
  • Expertise in email marketing and multi-channel campaign integration.
  • Skilled in CRO & A/B testing to boost conversions and landing page performance.
  • Strong creative eye and copywriting ability for consumer engagement.
  • Active Meta & TikTok Ad Certifications.
  • Proven leader with experience managing cross-functional teams.
  • Track record of building scalable workflows for creative and performance marketing.
  • Data-driven mindset with sharp analytical and optimization skills.
  • Excellent communicator, highly organized, and results-focused.


Benefits

  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement



Requirements
Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives. Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output. Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices. Manage and mentor a team of media buyers, creative specialists, and CRO experts. Foster a culture of collaboration, innovation, and performance excellence within the team. Oversee recruitment, training, and professional development of team members. Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions. Implement A/B testing for creative elements, ensuring high-performing visuals and messaging. Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates. Develop and test hypotheses for ongoing CRO improvements. Establish and build scalable processes for creative production, paid search, and social media marketing campaigns. SOP creation. Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency. Maintain active certifications on Meta and TikTok platforms. Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
Create a job alert for this search

Head of Performance Marketing • Alpharetta, GA, us

Similar jobs

Make Miracles Happen: Become a Surrogate & Earn Up to $115,000 from Home!

Giving Tree SurrogacyNelson, GA, US
Full-time +1

We are looking for a passionate individual with a sense of responsibility and willingness to help create families to join us as a surrogate.In this role, you will be instrumental in supporting indi... Show more

 • Promoted

SAP iXp Intern - Marketing Events

SAPAlpharetta, GA, United States
Full-time

SAP iXp Intern - Marketing Events.At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you.We're builders touching over 20 industries and 80% of global commerce, an... Show more

 • Promoted

Marketing Strategy Associate

ThreePDSAtlanta, GA, United States
Full-time

Integrated Marketing Strategy Associate.The Junior Consultant / Associate, Integrated Marketing Strategy supports the development of brand strategy and national marketing initiatives by translating... Show more

 • Promoted

DIGITAL MARKETING INTERN

WorthixAlpharetta, GA, United States
Full-time

Research, create and curate blog content.Schedule, post and engage with content across multiple platforms.Participate in monitoring and analyzing performance.Assist with building and optimizing lan... Show more

 • Promoted

Head of Market Transformation (Remote, Atlanta, US)

Parking Network BVAtlanta, GA, United States
Remote
Full-time

We've signed up to an ambitious journey.Join us! As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn't a challenge just anyone could take on.Lucki... Show more

 • Promoted

Marketing Operations Lead -- HubSpot Expert (Remote / Hybrid)

VelosioAtlanta, GA, United States
Remote
Full-time

A leading technology company is looking for a Marketing Operations Manager in Atlanta, GA, offering a hybrid role.You will review and optimize marketing processes, lead a small team, and provide in... Show more

 • Promoted

Remote Management Consultant

Micro1Canton, Georgia, US
Remote
Full-time

Real-world expertise is turned into training data, evaluations, and feedback loops that improve how models perform.AI labs and enterprises use micro1 to train models and build reliable AI agents th... Show more

 • Promoted

HFLOR Marketing Specialist

DHD ConsultingAlpharetta, GA, United States
Full-time

Alpharetta, Georgia, United States.Developing and implementing product marketing plan in line with the companys business & strategic objectives.Design & produce marketing tools and literature.Marke... Show more

 • Promoted

Remote Growth Marketing Manager (Volunteer)

Passion for Life, Inc.Atlanta, GA, United States
Remote
Full-time

Who you areWere looking for a highly organized and creative marketing professional to own the full growth marketing and digital presence from strategy and planning through day-to-day execution and ... Show more

 • Promoted

Senior Partner Marketing Manager, Microsoft (remote)

SlalomAtlanta, GA, United States
Remote
Full-time

Partner Marketing Manager, MicrosoftWho You'll Work WithYou'll join Slalom's Global Marketing team, leading industry marketing for our state and local government, nonprofit, and education businesse... Show more

 • Promoted

Head of Programmatic Media & Audience Targeting | REMOTE

Property LeadsNorcross, GA, United States
Remote
Full-time

Head of Programmatic Media & Audience TargetingAbout Property LeadsProperty Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to rea... Show more

 • Promoted

Market Development Manager

BBSIAlpharetta, GA, US
Full-time

Barrett Business Services, Inc.BBSI) helps business owners focus on their business.We offer outsourced HR, risk consultation, payroll administration, insurance, and recruiting to small-and medium-s... Show more

 • Promoted

Field Marketing Specialist

Dunkin'Atlanta, GA, United States
Part-time

This position is responsible for overseeing marketing initiatives in both physical and digital spaces to increase ZSC Enterprises & GDB Constructions brand awareness, drive engagement, and generate... Show more

 • Promoted

Remote ERP Marketing Manager | Growth & Partnerships

AprioAtlanta, GA, United States
Remote
Full-time

A leading CPA and advisory firm in Atlanta seeks a Strategic Marketing Manager to drive campaigns and maximize client opportunities.Applicants should have 8years in B2B marketing and a Bachelor's d... Show more

 • Promoted

Consumer Outreach

Tidewater ConsultingRoswell, GA, United States
Full-time

Our firm is looking for excited, motivated, and outgoing individuals to join our Consumer Outreach team.We pride ourselves on the ability to provide classroom and on-the-job training for all entry ... Show more

 • Promoted

Director, Marketing Technology Lead - Capital One Software (Remote)

Atlanta StaffingAtlanta, GA, United States
Remote
Full-time +1

Director, Marketing Technology LeadCapital One Software is a rapidly growing B2B software company committed to delivering innovative solutions that solve complex business challenges.Our success hin... Show more

 • Promoted

Remote Director of Strategic Marketing & Biz Development

Delectus, LLCAtlanta, GA, United States
Remote
Full-time

A national insurance claims firm is seeking a Director of Strategic Marketing & Business Development in Atlanta.The role involves generating business opportunities with property claims departme... Show more

 • Promoted

Remote Senior Product Marketing Director - Enablement

Veeva SystemsAtlanta, GA, United States
Remote
Full-time

A leading life sciences software company is seeking an Associate Director/Director of Product Marketing to join their team.You will develop marketing strategies for cloud solutions, working with cr... Show more

 • Promoted

Senior Director, Technology - Retail Media, Marketing & Data Platforms (Remote)

The Home DepotAtlanta, GA, United States
Remote
Full-time

Join to apply for theSenior Director, Technology - Retail Media, Marketing & Data Platforms (Remote)role atThe Home DepotBase pay range$240,000.Req156303Position PurposeWe're looking for a high... Show more

 • Promoted

Professional Pharmaceutical Sales Representative

Syneos Health/ inVentiv Health Commercial LLCCanton, GA, US
Full-time

You have what it takes: a competitive drive coupled with exceptional sales ability.In this role, you will be an integral part of a nationwide sales team developing and managing an assigned territor... Show more