Partner and Field Marketing Specialist - HashiCorp

Partner And Field Marketing Specialist

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

HashiCorp, an IBM Company, is seeking a Partner and Field Marketing Specialist to plan and execute campaigns with our most strategic partners. This is a highly cross-functional role at the center of our Revenue Marketing team reporting directly to the Team Manager and works closely with Field Marketing, Sales, Tech Alliances, and Product Marketing (PMM). You will drive growth by planning and executing repeatable marketing programs in collaboration with field marketing and our most strategic partners, actively enabling our partners to evangelize HashiCorp solutions, and integrating partners into HashiCorp and IBM customer events. Your work directly amplifies our brand and drives business impact through the ecosystem. The ideal candidate is capable of owning the full lifecycle of campaign execution, from planning through measurement.

Plan and execute marketing campaigns, programs and events with partners across AMER. Align closely with the Field Marketing team on pipeline goals and regional sales priorities, helping to create more active sales opportunities, accelerate deal progression and improve conversion rates through campaigns. Plan, manage, and execute 3rd party event sponsorships end-to-end, including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into event and conference sponsorships. Collaborate with Field Marketing, Tech Alliances, Product Marketing, Revenue Marketing teams for planning and ensure they align with HashiCorp's broader business goals. Develop and cultivate relationships with key marketing contacts among strategic partners. Understand their business strategies and priorities to design mutually beneficial co-marketing campaigns. Empower partners to effectively promote HashiCorp solutions both internally and to their customer base by clearly articulating HashiCorp's value. Manage contracts with vendors and invoice payments with Accounts Payable. Design registration pages and event communications, and coordinate social promotion campaigns. Track and report on key metrics including campaign performance, lead generation, pipeline contribution, and ROI.

Required technical and professional expertise includes 2-3 years of field or partner marketing experience, ideally in B2B software or technology. Experience working with partners and a broad understanding of the partner ecosystem. Experience with tools such as Salesforce, Zoom, Asana, Marketo, Outreach, G-Suite, Microsoft products and SplashThat or similar is a plus. Familiarity with HashiCorp tools or other open-source developer tools. Willing to attend C-level executive dinners to chatting with practitioners at conferences.

Preferred technical and professional experience includes ability to work closely with a distributed team and collaborate closely across geographically dispersed teams. Outstanding interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences. Proactive and solution-oriented, able to anticipate challenges and offer creative solutions to drive campaigns forward, even in fast-paced or ambiguous environments.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.