Principal, Partner Marketing

Principal, Partner Marketing

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the Opportunity?

As the Principal, Partner Marketing, you'll build the long-term vision and operational engine that will scale Intercom's global partner marketing ecosystem. Your work will directly impact Intercom's mission to transform customer service, not just incrementally improve it, by building partner marketing programs that drive pipeline, revenue, and category leadership in the rapidly evolving AI agent market. This is a high-impact, high-visibility role where your contributions will help Intercom win in a space where the best AI agent will define the category.

You'll join Intercom's GTM organization, reporting into the Demand Generation team and partnering closely with Strategic Partnerships. We are a fast-paced, high-agency group obsessed with delivering world-class, AI-powered customer experiences at scale. Our team's mission is to accelerate Intercom's growth by building innovative, data-driven programs that fuel our AI-first strategy. As Principal, Partner Marketing, you'll be the connective tissue between global partnerships, marketing, sales, and customer success, helping to ensure our partner ecosystem is a true growth engine for the business. You'll thrive in an environment that values ownership, speed, and a relentless focus on customer needs.

What Will I Be Doing?

• Define and own the end-to-end partner marketing strategy and operational engine that drives marketing attributed pipeline and accelerates revenue with and through our partner ecosystem.
• Build differentiated, repeatable go-to-market partner marketing playbooks tailored by solution, industry, and region, balancing global scale with local customization.
• Design and execute scalable co-marketing programs (campaigns, launches, joint solutions, marketplace motions) that generate partner-sourced and partner-influenced marketing attributed pipeline.
• Collaborate with the ABM team to launch account-based partner marketing plays for strategic accounts.
• Develop partner messaging frameworks and value propositions, collaborating with stakeholders to ensure lock-in to GTM and campaign messaging.
• Create and manage a partner portal / content hub, ensuring self-serve resources and brand guidelines are readily available to accelerate partner success.
• Lead the design and governance of partner marketing program benefits and requirements, including MDF / co-op investment and ROI reporting.
• Orchestrate partner marketing communications, executive briefings, joint business planning, and flagship partner events.
• Refine partner marketing KPI frameworks to optimize funnel health and drive data-driven decision making.
• As needed, partner with RevOps / IT to optimize CRM / PRM / marketing automation and performance dashboards.

What Skills Do I Need?

Bonus Skills & Attributes

Benefits

We are a well-treated bunch, with awesome benefits! If there's something important to you that's not on this list, talk to us!

The base salary range for candidates within the San Francisco Bay Area is $180,000 - $215,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).