Regional Director of Sales and Marketing -SC Residence Required

Job Description

Job Description

Position Summary :

The Regional Director of Sales and Marketing will work closely with the Vice President of Sales and Marketing and the Home office team to ensure the highest level of Sales and Marketing support is provided, financial wellbeing of each community is reached, and business goals are met in accordance with state and government regulations along with Oaks Senior Living, LLC policies and procedures. The Regional Director of Sales and Marketing primary focus is to elevate Oaks sales, marketing and branding and providing hands-on support, guidance and coaching to all communities, with an emphasis on building and maintaining the culture established by the CEO of Oaks Senior Living, LLC.

Primary Responsibilities :

• Review and approve all digital advertising campaigns & billing
• Review and approve all social medial posts & blogs from Digital Marketing Agency
• HubSpot Management and Email Campaign oversight
• Review Website content and request updates to managing partner
• Manage and update Google my Business & BING portals, content & respond to reviews
• Manage community posted social media posts and respond to negative comments
• Manage photography & video creation for each community
• Marketing collateral design, updates and ordering
• Assist CRD’s and DOO’s with print advertising campaigns
• Review partnership results and new initiatives with Digital Marketing Agency
• Approval of all advertising designs, promotional items and invoices from Design & Print Agency
• Online chat & call center oversight
• Competitive analysis for new market studies
• Review each community’s competitive analysis to evaluate and determine price increases
• Support DOO’s with new CRD interviews
• Schedule training for new CRDs and ensure training is complete
• Development and execution of ongoing sales training
• Attend community census growth calls & monthly / quarterly CRD call
• Assist with new community openings, Sales Trailer Set Up-signage, furnishing and décor, supplies, collateral.
• Produce and distribute Press release for new projects & events
• Coordinate Groundbreaking Ceremony for new projects
• Manage organizational partnerships with referral agencies, monitor portal content, review lead quality, grow relationships, dispute move-ins
• Manage and update CRM
• Integrate PCC leads into HubSpot – monthly
• Manage Corporate Sponsorships
• Review each community’s quarterly Marketing Plan
• Other duties as assigned to the Regional Director of Sales and Marketing

Reports to : Vice President of Sales and Marketing

Qualifications :

1. Bachelor’s degree and minimum five years management or leadership in sales and marketing of long-term care

2. Must reside in the South Carolina

3.Maintain knowledge of federal and state laws pertaining to assisted living

4. Strong leadership and organizational skills. Strong customer service skills

5. Proven business acumen

6. Ability to interact and build relationships with older adults / desire to work with older adults

7. Must be 21 years of age. Must have a satisfactory criminal history and fingerprint check

8. Must have physical exam by a licensed physician / Must have a negative drug screen

9. Must be available and able to react in an emergency

Knowledge Requirements :

Physical Job Requirements :

To fulfill job requirements, employee must be able to perform key physical task for extended periods of time. Proper body mechanics and safety measures as prescribed by Oaks Senior Living, LLC must be adhered to. In a typical eight- hour day, employee may :