Associate Director Paid Media Job at SourceLab Search in New York

About the Role We’re looking for a strategic, data-driven Associate Director, Paid Media to lead the development, execution, and optimization of multi-channel paid media campaigns. This role will oversee a team of media planners and buyers, manage client relationships (or internal stakeholders), and drive performance across channels including paid social, paid search, programmatic, and display.

Key Responsibilities Lead the strategic planning and execution of full-funnel paid media campaigns across platforms (Google Ads, Meta, TikTok, LinkedIn, programmatic, etc.)

Translate business objectives into media strategies that drive measurable results (traffic, conversions, ROAS, etc.)

Manage and mentor a team of media managers, ensuring excellence in campaign execution and performance reporting

Own media budgets and oversee ongoing optimizations to maximize return on investment

Partner closely with analytics, creative, and content teams to align messaging, targeting, and campaign execution

Evaluate media performance through tools like Google Analytics, platform dashboards, and reporting software; make data-informed recommendations

Stay current on platform changes, privacy regulations, and emerging trends to keep the team ahead of the curve

Present campaign strategies and performance results to clients or senior leadership

Qualifications 6–8+ years of experience in paid media, with a strong focus on performance marketing and digital channels

Proven track record managing multi-channel campaigns and large budgets

Experience managing and mentoring teams

Strong knowledge of ad platforms including Google Ads, Meta Ads Manager, LinkedIn, TikTok, DV360, etc.

Deep analytical skills; comfort with data and reporting tools (e.g., Looker Studio, Google Analytics, Excel)

Excellent communication skills — written, verbal, and presentation

Agency experience preferred but not required

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Nice to Have Experience with attribution modeling, marketing mix modeling, or incrementality testing

Familiarity with MarTech platforms like Salesforce, HubSpot, or Segment

Google or Meta certifications

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing, Management, and Project Management

Industries : Advertising Services

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