PR & Communications Lead Job at Fanatics in New York

Job Description

Fanatics Betting & Gaming is looking for a strategic PR & Communications Lead to manage day-to-day external communications efforts, help design and launch programs which educate media and consumers on the business and drive positive brand perception. This role requires strong writing skills, expertise in media relations, project management, and organizational skills. The successful candidate will be a resourceful initiative-taker and team player who is adept at quickly shifting gears in an ambiguous and demanding environment and can naturally work across several internal teams.

Role

• Serve as the day-to-day communications lead for the business
• Build and maintain strong relationships with key media - both traditional and social / digitally led outlets across sports, gaming, business, technology and lifestyle / entertainment sectors
• Collaborate with additional in-house Fanatics PR leads and external partners to amplify the company's message and initiatives, including how Fanatics Betting & Gaming fits within the larger Fanatics ecosystem
• Proactively seek opportunities for positive media coverage and respond effectively to inquiries
• Craft clear and compelling written messaging to advance Fanatics Betting & Gaming's company narrative and key developments
• Sustain and enhance the company's reputation by proactively supporting reputation risk issues to minimize the impact on business success and build public trust
• Manage media relations on reactive issues, including drafting statements / responses and providing background information
• Remain acutely attuned to all forms of media coverage for initiative-taking planning
• Support executive visibility programming, including securing speaking engagements, events, proactively managing opportunities, timelines, and more
• Collaborate cross-functionally with Marketing, Legal, Customer Experience, and other key functions to align communication efforts with business objectives
• Partner closely with internal communications to ensure cohesive messaging across the business
• Regularly analyze and report on the impact of PR and communications strategies, making data-driven recommendations for improvement

Skills & Experience

Open to regular travel to events and other Fanatics offices for various offsite and team meetings

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.