Marketing Lead

A company is looking for a Full-Stack Marketing Lead : Content & Lifecycle.

Key Responsibilities

Develop and execute content marketing strategies to promote course offerings and showcase alumni success stories

Manage lifecycle marketing by mapping the prospect student journey and personalizing communications

Oversee marketing operations, including tracking, reporting, and managing the marketing calendar across various channels

Required Qualifications

5-8 years of experience in marketing, with a focus on UX, product marketing, content marketing, or lifecycle marketing

Experience leading CRM programs, preferably on Customer.io

Proficiency in analytics-driven marketing and familiarity with tools like Amplitude and Metabase

Strong editorial skills and a demonstrated ability to make impactful brand and content decisions

Experience marketing to professional audiences and a deep understanding of the tech ecosystem