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Director, Commercial Strategy
Director, Commercial StrategyPernod Ricard • New York, NY, US
Director, Commercial Strategy

Director, Commercial Strategy

Pernod Ricard • New York, NY, US
12 days ago
Job type
  • Full-time
Job description

Director of Commercial Strategy

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahla Liqueur, The Glenlivet Gin, and Skrewball whiskey, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialitit means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values : (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The Director of Commercial Strategy will lead the development and execution of integrated commercial strategies that accelerate growth, optimize route-to-market (RTM), and strengthen distributor performance. This highly collaborative role partners with senior leaders across divisions, brands, finance, and insights to bridge commercial execution with long-term portfolio ambitions. You'll identify growth opportunities, shape account segmentation, and align distributor capabilities to deliver measurable outcomes.

You thrive in dynamic environments where strategic thinking meets operational excellence. You're a natural collaborator who can influence senior stakeholders and inspire cross-functional teams. Analytical and data-driven, you enjoy turning insights into actionable plans that create competitive advantage. If you're passionate about driving transformation and building scalable commercial strategies, this role is for you.

Define the Integrated Commercial Strategy

  • Co-create and operationalize PRUSA's commercial strategy in partnership with Division VPs, Brand, Finance, and Insights teams.
  • Align strategic plans with portfolio priorities and annual planning cycles.
  • Translate strategic priorities into executional frameworks and field-ready action plans.

Cross-Functional Work with Markets, Divisions, Finance, Brand, and Commercial

  • Serve as the commercial liaison to Brand teams, ensuring trade plans reflect brand strategies.
  • Integrate commercial thinking into brand innovation and activation planning.
  • Facilitate cross-functional collaboration between Marketing, Sales, and Finance for seamless execution.
  • Gain a deep understanding of market-specific nuances to translate national strategy into local tactics.
  • Engineer Route-to-Market Advantage

  • Define and continually optimize RTM strategy to support growth across channels and segments.
  • Lead account segmentation and prioritization using data and predictive analytics.
  • Partner with divisional leaders and field teams to ensure optimal resource deployment and coverage models.
  • Define Distributor Success Metrics

  • Develop clear, consistent KPIs that measure distributor performance across markets, channels, and customer segments.
  • Establish and lead routines that review performance against goals and identify drivers of success.
  • Collaborate with the Distributor Partnership and Field Sales teams to embed metrics into commercial conversations.
  • Continuously Mine Growth Whitespaces

  • Monitor and analyze market trends, competitor moves, and innovation across categories.
  • Quantify commercial opportunities and build business cases for growth initiatives.
  • Drive a systematic pipeline of strategic projects, supported by insights and scenario planning.
  • Leadership & Collaboration

  • Lead and mentor a high-performing team of three direct reports.
  • Serve as a key voice in executive forums and commercial leadership meetings.
  • Act as a transformation catalyst to elevate how PRUSA engages with distributors and customers.
  • Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

    Required qualifications

  • Bachelor's degree required; MBA or relevant graduate degree strongly preferred.
  • 10+ years in Commercial Strategy, Sales, or Management Consulting within CPG or beverage alcohol industry.
  • Expertise in RTM strategies, account segmentation, and distributor management.
  • Strong analytical and financial acumen with proficiency in Excel, PowerPoint, and BI tools.
  • Proven ability to influence senior stakeholders and lead cross-functional alignment.
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    Director Strategy • New York, NY, US

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