Product Marketing Assistant

Product Marketing Assistant

The Product Marketing Assistant plays a key role in supporting the development and execution of product marketing deliverables that align with strategic business objectives. This position collaborates closely with Product Marketing Managers and cross-functional teams to execute key deliverables, ensure timely approvals, and maintain consistency across platforms. The ideal candidate is highly organized, detail-oriented, and an effective communicator, capable of juggling multiple projects in a fast-paced environment.

Key Responsibilities :

• Product Marketing Deliverables
• Collaborate with Product Marketing Managers to execute deliverables, including behavior-based segmentation, customer personas, brand positioning statements, benefit ladders, and differentiated claims that support strategic business objectives
• Coordinate with internal designers and external vendors to ensure timely and high-quality deliverables.
• Copy Review & Approval
• Manage the end-to-end copy approval process to ensure timely review and delivery of content to regional partners
• Liaise with legal, regulatory, and medical teams to secure necessary approvals and maintain compliance.
• Marketing Excellence Support
• Assist with training sessions led by the Associate Director of Marketing Excellence
• Maintain and distribute the BD Way of Marketing Tools catalog to regional and platform partners as needed
• Support events, conferences, and other marketing initiatives
• Other duties and responsibilities as assigned.
• Systems Support
• Organize and maintain digital libraries, licenses, and other systems as required to ensure efficient access, version control, and brand consistency across global marketing teams

Education and / or Experience Required :

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.