Recruitment & Marketing Specialist
UNIVERSITY OF THE WESTRosemead, CA, US28 days ago
Job type
- Full-time
Job descriptionCreate and distribute engaging content (blog posts, videos, newsletters, social media updates) across multiple platforms to attract and engage prospective students. Maintain consistent messaging aligned with UWest’s values and brand identity. Optimize the student recruitment journey, ensuring a positive and engaging experience from initial inquiry to enrollment. Identify and develop / manage new and existing recruitment markets and partners (locations, target audiences) Design and execute digital campaigns using social media, email, and university websites to increase inquiries and applications. Leverage paid and organic marketing strategies to enhance reach and engagement. Collect and analyze data from marketing and recruitment campaigns to measure effectiveness and identify areas for improvement. Generate reports to inform leadership and adjust strategies to meet enrollment targets. Work closely with enrollment, admissions, academic departments, and community partners to align efforts with enrollment goals. Represent the university at recruitment events, college fairs, and community programs as needed. Utilize marketing automation tools, CRM systems, applicant tracking systems (ATS), and recruitment platforms to streamline communication and processes. Ensure accurate data management and workflow efficiency. Bachelor’s degree in Marketing, Communications, Business Administration, or related field (master’s preferred). Minimum 2–3 years of experience in recruitment marketing, digital marketing, or related field (higher education experience a plus). Demonstrated success in creating impactful marketing campaigns and managing recruitment pipelines. Bilingual in spoken and written Chinese (bonus payment) Marketing & Branding : Strong understanding of marketing principles, digital marketing trends, and employer branding strategies. Digital Proficiency : Deep understanding of social media, digital trends, and ability to turn ideas into creative campaigns Data & Analytics : Ability to interpret campaign metrics and apply insights to optimize strategies. Qualities of a data thinker who is curious about numbers and can translate campaign metrics into actionable insights. Communication & Collaboration : Excellent written, verbal, and interpersonal communication skills to engage candidates and internal teams. Qualities of a people person who enjoys connecting with students, answering questions, and making the student journey exciting and positive. Project Management : Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines. Creativity : Innovative thinker with a flair for content creation, storytelling, and problem-solving. Ability to craft messages that connect with students and inspire them to take action. Technology Proficiency : Comfortable using social media management platforms, CRM systems, and marketing tools. Higher Education Experience (preferred) : Familiarity with student recruitment, admissions, or higher education marketing is strongly desirable.
Job Description
Job Description
Job Summary : In collaboration with the Director of Enrollment, the Recruitment & Marketing Specialist (RMS) plays a key role in enhancing University of the West’s visibility, attracting prospective students, and promoting the university as a destination for academic and personal growth. This position combines expertise in institutional branding, digital marketing, content creation, and recruitment strategies to deliver a compelling message about the University of the West’s mission, values, and opportunities. The RMS is a tech-savvy digital native who combines the qualities of a story teller, people person, and data thinker.
Job Duties and Responsibilities :
Institutional Branding & Outreach
- Develop and maintain a strong and appealing university brand to position UWest as a desirable place to learn, grow, and succeed.
- Promote the university’s academic programs, culture, and values through engaging campaigns and outreach efforts.
Content Creation & Marketing
Candidate (Student) Experience
Digital Marketing & Recruitment Campaigns
Data Analysis & Reporting
Collaboration & Partnerships
Technology & Tools
Qualifications :
Knowledge, Skills and Abilities Required :
Create a job alert for this search
Marketing Specialist • Rosemead, CA, US
Related jobs
The Lead Recruitment Specialist drives an exceptional candidate journey at New Horizons.As the first point of contact, this role sets the tone by demonstrating our values, vision, and mission, insp...Show moreLast updated: less than 1 hour ago
Lateral Partner Recruiting Specialist.Orrick, Herrington & Sutcliffe LLP.Orrick, Herrington & Sutcliffe LLP provided pay range.
This range is provided by Orrick, Herrington & Sutcliffe L...Show moreLast updated: less than 1 hour ago
HYTE, a leading manufacturer of cutting-edge PC components and peripherals is on the lookout for a highly skilled and enthusiastic Public Relations Specialist to join the team.As our Public Relatio...Show moreLast updated: 30+ days ago
End Date : October 27, 2025 (30+ days left to apply).Discovery the stuff dreams are made of.When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and...Show moreLast updated: 1 day ago
Cointelegraph, founded in 2013, is a leading digital media resource covering crypto, and blockchain trends.Our mission is to deliver unbiased news, comprehensive analytics, cryptocurrency price cha...Show moreLast updated: 30+ days ago
Career Advancement Opportunities.We are seeking a Marketing Communications Specialist to join our team! As a Marketing Communications Specialist, you will be working across numerous platforms to pr...Show moreLast updated: less than 1 hour ago
Get AI-powered advice on this job and more exclusive features.Sign in to access AI-powered advices.Continue with Google Continue with Google.
At US Cargo Group, we are committed to providing unparal...Show moreLast updated: less than 1 hour ago
Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.AI-native infrastructure company for insurance and risk management.
We're transforming how agencies, ca...Show moreLast updated: less than 1 hour ago
IV Infusion center located in Burbank CA.Leading infusion therapy center dedicated to delivering personalized and high-quality care to patients with chronic and acute conditions.Our mission is to b...Show moreLast updated: 14 days ago
We are seeking a dynamic HR Recruiter and Onboarding Specialist with a solid background in healthcare to join our growing HR team.
This role will be pivotal in recruiting top talent, managing the on...Show moreLast updated: 30+ days ago
The Sales and Marketing Coordinator will assist the Sales / Marketing team in a variety of administrative and project management tasks to drive the marketing efforts of the business.Assist with plann...Show moreLast updated: less than 1 hour ago
We are looking for a strategic marketer with strong attention to detail and a proven background in guiding teams through complicated pursuit processes.
Our next superstar will be a natural collabora...Show moreLast updated: 30+ days ago
GOOD SEED COMMUNITY DEVELOPMENT CORPORATION.Be among the first 25 applicants.GOOD SEED COMMUNITY DEVELOPMENT CORPORATION.
We are seeking a dynamic HR Recruiter and Onboarding Specialist with a solid...Show moreLast updated: less than 1 hour ago
Recruiting and Retention Specialist.ITS Integrated Therapy Solutions.Be among the first 25 applicants.Recruiting and Retention Specialist.
ITS Integrated Therapy Solutions.Get AI-powered advice on t...Show moreLast updated: less than 1 hour ago
Are you enthusiastic, highly motivated, and have a strong work ethic? If yes, come join our team! At Cathay Bank - we strive to provide a caring culture that supports your aspirations and success.W...Show moreLast updated: less than 1 hour ago
Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Talent Attraction Specialist at LHH, Sales & Marketing.
LHH Recruitment Solutions is currentl...Show moreLast updated: less than 1 hour ago
The Marketing Specialist is responsible for marketing new and renewal Business Insurance business accounts, managing the marketing process and providing advice and assistance requiring advanced tec...Show moreLast updated: 30+ days ago
Field Marketing & Appointment Specialist – Home Remodeling.Be among the first 25 applicants.This range is provided by Carbon Remodeling.
Your actual pay will be based on your skills and experien...Show moreLast updated: less than 1 hour ago
- Promoted
- New!
Lead Recruitment Specialist
New HorizonsLos Angeles, CA, USFull-time
- Promoted
- New!
Lateral Partner Recruiting Specialist
Orrick, Herrington & Sutcliffe LLPLos Angeles, CA, USFull-time
PR and Marketing Specialist
iBUYPOWERCity of Industry, California, USFull-time
Quick Apply
- Promoted
VP, Growth Marketing
Warner BrosBurbank, CA, USFull-time
- Promoted
Marketing specialist
CointelegraphLos Angeles, CA, USFull-time
- Promoted
- New!
Marketing Communications Specialist
Red Lilly Plumbing IncLos Angeles, CA, USFull-time
- Promoted
- New!
Executive Recruiting Specialist Logistics
US Cargo Group IncLos Angeles, CA, USFull-time
- Promoted
- New!
Talent and Recruiting Lead
COVULos Angeles, CA, USFull-time +1
- Promoted
Sales And Marketing Specialist
Smart Choice InfusionBurbank, CA, USFull-time +1
Recruitment Specialist
The Good Seed CDCBaldwin Hills, California, United StatesFull-time
Quick Apply
- Promoted
- New!
Sales and Marketing Coordinator
Goldfish Swim School - Aliso ViejoLaguna Woods, CA, USFull-time
- Promoted
Marketing Specialist
GenslerLos Angeles, CA, USFull-time
- Promoted
- New!
Recruitment Specialist
GOOD SEED COMMUNITY DEVELOPMENT CORPORATIONLos Angeles, CA, USFull-time +1
- Promoted
- New!
Recruiting and Retention Specialist
ITS Integrated Therapy SolutionsHawthorne, CA, USFull-time
- Promoted
- New!
Marketing Officer, Brand Specialist
Cathay Bank - HeadquartersEl Monte, CA, USFull-time
- Promoted
- New!
Marketing Assistant
LHHLos Angeles, CA, USTemporary
- Promoted
Marketing Specialist
Marsh McLennanAliso Viejo, CA, USFull-time
- Promoted
- New!
Field Marketing & Appointment Specialist - Home Remodeling
Carbon RemodelingLos Angeles, CA, USFull-time