Vice President Director, Performance Investment

VP / Director, Performance Investments

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As VP / Director, Performance Investments, you will provide investment leadership across all paid media channels, including search, social and programmatic. In this role, you will manage the channel investment teams to ensure we are executing and relentlessly optimizing a best in class performance approach, which working hand-in-hand with our Data and Analytics teams to exceed campaign KPIs. To help with this, we're looking for an outstanding VP / Director someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business, channels, tactics, and test and learns. Sound like you? Read on.

Responsibilities

We are seeking a leader who will bring an innovative approach to tactical planning, buying, and optimization, endless curiosity to identify new opportunities and an ability to achieve greater value through strong client and partner negotiations and relationships as well as innovative optimization strategies. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full to media investment team to clients and the marketplace.

Day to day your role includes :

• Leadership + Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Pinterest, etc.)
• Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
• Serve as a central point of contact for clients and internal teams for the client investment portfolio.
• Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
• Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
• Bring innovative solutions and out of the box thinking to partners and clients.
• Provide thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
• Manage and maintain relationships with internal practice leads and full investment team
• Serve as champion of bespoke agency solutions and offerings to evolve client relationship
• Be a leader through strength and stability functioning as a point of escalation for clients and team members as needed.
• The role reports to SVP, Performance Planning & Optimization
• Lead tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the business goals and objectives and are backed up by industry trends, competitive and media and search insights
• Support audience strategy development and execution across channels
• Create and lead channel teams on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.)
• Lead cross-channel budget shift decisioning and recommendations to drive performance
• Lead on-going budget management across channels to maximize profitability and exceed client goals
• Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel
• Establish processes, where needed, to deliver operational excellence across buying and execution
• Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with cross functional teams to appropriately communicate issues with clients.
• Ensure teams are following agency standard QA best practices

Reporting & Analysis

Partner closely with Data & Analytics (DNA) on cross channel performance analysis and reporting

Partner closely with DNA on media performance forecasting

Partner closely with DNA and channel teams on optimization recommendations and opportunities

Partner closely with DNA and channel teams on learning agenda & test and learn strategies

Qualifications

10+ years of Performance media experience, ideally for a retail client.

Must have strong strategic skills in search, social, and programmatic media

Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent

Analytical background comfort with data and numbers

5+ years of people managing experience, overseeing five or more reports in an account management / client services team

Deep industry relationships with ad tech firms, brand teams, and publisher / platform partners

Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients

Strong communication and writing skillsyou're poised, precise, and above all, kind when engaging with others

Able to package, merchandise, and sell in concepts and new opportunities

Strategic thinking and able to see the bigger picture

Self-starter with ability to work independently and in a collaborative team setting

Additional Information

Compensation Range : $119,510 - $171,675. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11 / 10 / 25. All your information will be kept confidential according to EEO guidelines.