Marketing and Growth Manager

Marketing And Growth Manager

Founded in 1978, California Closets has built a reputation as the leader and design authority for custom-designed organizational solutions and exceptional service. We believe home is more than just a place it should be a source of creativity, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design and install custom solutions for the whole home that add value to your life and home by making space for what belongs. Think of it as 'Practical Magic.'

We are seeking a Marketing & Growth Manager to drive the execution of marketing initiatives, lead generation programs, and trade partnerships that accelerate company growth. This role blends hands-on execution with strategic input, supporting the Director of Marketing in bringing the company's growth strategy to life. The ideal candidate thrives at the intersection of marketing, partnerships, and sales enablementturning strategic goals into measurable results through campaigns, events, and partnerships. The Marketing & Growth Manager will be responsible for executing marketing initiatives, analyzing performance metrics, and bringing forward innovative ideas that enhance brand visibility and pipeline growth.

Key Responsibilities

• Marketing Strategy & Execution
• Translate high-level marketing plans into actionable campaigns across digital, event, and trade channels.
• Provide input on creative and strategic direction to enhance performance and brand consistency.
• Track and report on key marketing metrics, including lead sources, campaign ROI, and conversion trends.
• Lead Generation
• Develop and execute lead generation programs that drive high-quality inbound and partner-sourced leads.
• Optimize marketing funnels in collaboration with sales to improve lead-to-close ratios.
• Report on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and conversion metrics.
• Trade Partnerships & Business Development
• Identify, secure, and grow relationships with designers, contractors, builders, and real estate professionals.
• Create and execute trade and referral programs that expand the pipeline and increase referral-driven revenue.
• Collaborate with the Director of Marketing to co-develop partner campaigns that align with brand strategy.
• Manage partnership engagement, performance reporting, and ROI analysis.
• Event Marketing & Brand Activation
• Plan and execute high-impact showroom and trade events that generate leads and strengthen community presence.
• Oversee logistics, promotions, vendor coordination, and post-event follow-up.
• Analyze event performance and report on ROI and lead conversion.
• Territory Marketing & Local Growth
• Support regional growth plans by tailoring marketing campaigns to local markets.
• Work with the sales team to identify high-opportunity markets and drive localized awareness and leads.
• Track territory-level performance and provide insights to leadership on growth opportunities.

Qualifications