Paid Media Specialist Job at Nashville Public Radio in New York

Job Title

Paid Media Specialist

Job Description

About The Position | Major goals and objectives and location requirements

People Inc., the largest digital publisher in America, is seeking a Paid Media Specialist to join the Paid Media team. The Paid Media Specialist is tasked with managing reporting, insights, and budgets for cross-channel networks, including Search, Social and Native advertising platforms. The successful candidate is well-versed in day-to-day budget management, understands how to measure engagement, assess audience quality and provide insights into buying tactics to maximize performance while maintaining cost efficiencies.

This position is hybrid in-office at our NYC headquarters, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and / or Brand.

The Paid Media team is a lean, highly effective team that supports People Inc.’s digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue.

About The Positions Contributions : Weight % Accountabilities, Actions and Expected Measurable Results

30%

• Manage budgets for all campaigns across all networks in order to maintain margin thresholds
• Regularly analyze keyword data for various ad verticals while identifying new opportunities and executing on performance improvements
• Work closely with Revenue Operations to provide recommendations and optimize towards benchmark KPIs

30%

25%

15%

Education

The Role’s Minimum Qualifications and Job Requirements :

Experience

Bachelor’s degree preferred or equivalent work experience.

2+ years of professional experience in an analytics capacity within digital advertising, media, marketing, or ad tech

1+ years executing SEM, Social, Native and Display advertising campaigns

Specific Knowledge, Skills, Certifications And Abilities

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here : https : / / www.e-verify.gov / employees

Pay Range

Salary : New York : $65,000.00 - $80,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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