Marketing Manager

Job Description

Job Description

Description : OVERVIEW

CannaMD – one of Florida’s largest networks of medical marijuana doctors – is looking to add

an ambitious, hard-working leader to its Marketing Department. Ideal Marketing Manager

candidates will be highly independent, detail-oriented, and creative. Exceptional written and oral

communication skills are imperative. Current postion is 30 hours per week with promotion potential to 40 hours per week. This is an independent contractor position.

RESPONSIBILITIES

The Marketing Manager, under supervision of the Marketing Director, is responsible for

managing all aspects of the Company’s internal and external communications strategies,

including, but not limited to :

Affiliate relationships (e.g., dispensaries, patient advocacy groups)

Community outreach (identifying referral opportunities and cultivating brand awareness)

Company memos (editing and / or assisting in the authorship of staff announcements)

Digital ads (coordinating with the CTO on Google and social media ads)

Events (overseeing all details from promotional materials to travel accommodations)

Newsletters (advertorial and educational; weekly)

Press (managing media relations, including interviews, press releases)

Print materials (including inventory management and both graphic design and

copywriting of all branded materials)

SEO (working closely with the CTO to improve organic reach)

Social media (overseeing strategy, interacting with users, analyzing performance)

Website content (all published copy, including authorship and / or editing of blog posts)

Website maintenance (assisting the CTO in building and / or updating website pages)

In addition to these responsibilities (which are not exhaustive), the Marketing Manager oversees

the management of all other Marketing Department team members (e.g., graphic designers,

writers), assigning tasks, providing guidance, and evaluating performance.

The Marketing Manager also works closely with other leadership members to ensure

coordination with all departments (e.g., incorporating feedback to improve lead quality) and

identify opportunities for Company growth.

The Marketing Manager answers directly to the Marketing Director.

Requirements :

PREFERRED QUALIFICATIONS

While not required, successful applicants will likely possess a degree in marketing, be willing to

travel for occasional events, and have experience in :

Adobe Suite

Content writing / editing

Data analysis (basic)

Digital ad management

Graphic design

Wordpress

Opportunity for growth is available!