Public Information Officer (Serving Fargo PD)

Position Description

In addition to a resume and cover letter, please submit three professional references in your application packet. Applications submitted without the components listed above will not be reviewed.

The Public Information Officer (PIO) fosters media relationships, curates social media content, serves as an intra-departmental consultant, engages the community, creates communication collateral, optimizes website operations and responds to emergencies.

The PIO’s intended audience includes residents, members of the media, City employees and community groups.

Primary Responsibilities

The Public Information Officer is responsible for a broad range of tasks, including implementation of internal and external communication efforts.

This individual acts with a substantive level of autonomy and is directly responsible for the quality and accuracy of their own work.

The PIO performs tasks independently under general supervision. The PIO is expected to engage in critical thinking, creative writing and designing, all while exercising strong initiative and judgement.

Essential Duties and Responsibilities :

FOSTERING MEDIA RELATIONSHIPS Advance and leverage operational relationships with members of the media to further departmental goals.

Serve as an author, editor and distributor of news releases and media advisories.Respond to media inquiries and support the public information dissemination process via interviews.

Develop and nurture relationships with a variety of media representatives in the region, including television, radio, print and social media influencers.

Advise departmental staff on day-to-day media relations and provide media training as needed.Coordinate news conferences, write speeches and lead publicity efforts for the department.

Prepare fact sheets, photos and other materials for media distribution.Actively monitor media coverage to verify accuracy, engage in remediation and identify additional coverage opportunities.

CURATING SOCIAL MEDIA CONTENT Serve as a social media editor and content contributor across all departmental social media channels.

Monitor social activities to ensure compliance with City policies.Engage in social listening to identify potential emerging issues.

Collaborate with other City resources to create short video clips for social media consumption, as well as broadcast events live over social media channels.

Maintain the framework to respond timely to feedback generated from the department’s followers across social media platforms.

Triage comments received which affect the organization (but not necessarily the individual department) to the appropriate personnel within the City.

SERVING AS AN INTRA-DEPARTMENTAL CONSULTANT Function as a critical asset to leadership teams in decision making processes for the department.

Assist and coach departmental staff on public speaking engagements.Review staff presentations and provide feedback on content and layout to implement successful storytelling techniques.

Provide input and review materials (such as articles and website content) prepared by staff.Set communications precedent within limits that can impact the morale and performance of the team.

ENGAGING THE COMMUNITY Develop educational, informative and persuasive messaging for dissemination to the public with sensitives towards diversities of culture, race and demographics.

Identify opportunities, establish contact and maintain partnerships with various organizations and community groups to advance departmental objectives.

Synthesize efforts with other departmental and City staff to respond to citizen requests, comments or questions in a timely and efficient manner.

Assist in the planning of departmental events within the organization and community.Develop and nurture the departmental and City-wide brands throughout the metro area.

Communicate in a courteous, compassionate, empathetic and professional demeanor to create / maintain relationships in execution of all job functions.

CREATING COMMUNICATION COLLATERAL Possess the ability to produce and disseminate marketing materials that are visually appealing and impactful for use on multiple platforms.

Drive external communication efforts, including multimedia promotional campaigns.Develop and execute public outreach plans, ranging from simple to complex.

Distill complex topics and information into consumable collateral.Create web content, infographics, various print materials and presentations.

Purchase advertising space and / or media time to promote campaign objectives, including the utilization and incorporation of negotiating strategies.

Liaison with and supervise the work of external consultants in the creation of educational materials and ads for public consumption.

Collaborate with the Communications & Governmental Affairs’ Divisions of Community Engagement, Creative Services and Public Information whenever necessary for large scale departmental projects.

OPTIMIZING WEBSITE OPERATIONS Assist with managing the department’s online presence, including content development, curation and optimization.

Receive and assess applicability of departmental requests for minor website structure modifications.Independently publish routine updates of the departmental website.

Assist in the creation and maintenance of a publication calendar for departmental content and events.Educate designated departmental employees on the proper use of the website’s content management system (CMS) to design and post relevant information to pages.

Routinely evaluate the website’s various departmental main pages and sub-pages to ensure web navigation, presentation and contents are integrated with the City’s overall communication initiatives.

This involves ensuring that web service standards are being utilized, including global graphical and operational consistencies.

Collaborate with the Community Engagement Manager on website reorganization and optimization strategies. This involves review of analytic data and peer agency benchmarking.

RESPONDING TO EMERGENCIES Serve as a versatile and strategic communicator during unplanned events.With the exceptions of vacations, the PIO is expected to be on-call at all times.

During times of emergency, this requires an established family contingency plan to be in place for activation.Possess a working knowledge of the National Incident Management System (NIMS) for emergency preparedness and has completed the courses required for their job.

Fulfill roles within the Department’s Emergency Operations Plan as determined by Emergency Preparedness, Management and Police Department staff.

The PIO may be asked to serve in a coordination role within the Department of Communications & Governmental Affairs PIO Rapid Response Team.

PRIORITIZING SAFETY Perform all job duties in compliance with safety guidelines and with an ongoing awareness of safety practices.

Know and follow department and City rules as well as sound work and safety practices in order to accomplish the job objectives and avoid injury or loss.

Wear proper protective equipment when policy requires or conditions indicate a need exists and utilize proper body mechanics and ergonomics while performing work.

When potentially unsafe conditions are observed, make an effort to avoid or correct them if they are controllable and draw them to the attention of the responsible supervisor or safety representative in a timely manner.

ADAPTING Perform other duties and activities as assigned.

Police Addendum :

Scope of Responsibility

Under the direct supervision of the Public Information Manager and in close collaboration with the Police Chief’s Office, the PIO performs duties for the Police Department.

Essential Duties and Responsibilities :

• Develops and implements a variety of Police Department marketing and public awareness campaigns.
• Assist with the management of the Department’s marketing, crime prevention and recruiting budget lines. This includes providing informed input on matters relating to the annual marketing budget.
• Respond to departmental significant events. This includes working knowledge of the National Incident Management System (NIMS) applicable coursework.
• Review, interpret and humanize information on crime analysis and trends.
• Support recruiting efforts through development of relevant materials.
• Conduct intermediate videography for the department.
• Serve as the direct liaison between the Police Department and the Department of Communications & Governmental Affairs on operational and strategic communication initiatives.

Minimum Qualifications

This position requires graduation from an accredited college or university with a bachelor’s degree in public relations, journalism, communications, marketing, public administration, business administration or a closely related field;

at least 2.5 years of professional experiences or internships, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.

A valid driver’s license or evidence of equivalent mobility is also required.

Knowledge, skills, and abilities should include :

• Excellent written communication skills across a variety of genres (press releases, advertising copy, digital media, etc.) is essential.
• Skills in interpersonal communication to facilitate high-level discussions with co-workers, supervisors, the general public and others sufficient to exchange or convey information, resolve disputes and receive work direction.
• Proficiency in the practices and principles of public and media relations.
• The ability to handle multiple tasks with adherence to deadlines under stressful or difficult situations.
• Skills in developing and interpreting data.
• Project management experience.
• The capacity to work as part of a team.
• Precise accuracy with a high attention to detail.
• Strong troubleshooting and problem resolution capabilities.
• The ability to quickly demonstrate effectiveness, credibility, thoroughness and collaborative skills in adhering to and advancing The City of Fargo’s organizational brand.
• Training or experience in utilizing modern graphic design techniques.
• Social media engagement optimization concepts and strategies.
• Fluency in computer applications used by the Communications & Governmental Affairs office, including the Microsoft Office Suite, Adobe Creative Suite and Content Management Systems (CMS).
• Proficiency in Associated Press (AP) writing styles.
• Experience with photography and / or videography.
• Familiarity of federal, state and local laws regarding information dissemination and freedom of information request requirements.

Physical Demands

Most work is performed in a normal work environment. Work is generally light with considerable variety. Extensive use of computer, telephone and other office equipment is required.

Daily work often involves moving between rooms. There is considerable attention to detail and deadlines. Intermittent driving is required to attend meetings.

Occasional overnight travel may be required. The person in this position may be required to be on-call during some evenings and weekends.

In an emergency situation, the person may be required to be on-site for a prolonged period of time at a designated facility.

Activities include stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, digital dexterity, grasping, feeling, talking, hearing / listening, seeing / observing and repetitive motions.

Sedentary Work : Exerting up to 25 pounds of force occasionally and / or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.