Product Manager, AR Creator Ecosystem

Product Manager Opportunity At Snap Inc

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The company's three core products are Snapchat, an augmented reality platform that powers AR across Snapchat and other services; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The product team combines creativity, data-driven insights, and operational excellence to shape the experiences that make Snapchat engaging and impactful for our global community. This team of product managers, designers, and strategists works collaboratively across areas like core growth, content, Bitmoji, augmented reality, AI, and emerging products. Together, they craft innovative solutions that enhance user connections, elevate content and AR experiences, and drive the growth and evolution of Snapchat's core platform. We're looking for a product manager to join our product team at Snap Inc!

What you'll do :

• Own the lens creator journey : Develop and execute a product vision and strategy focused on the end-to-end lens creator lifecycle, from onboarding and creation to audience growth and long-term retention.
• Build insights & feedback products : Partner with the XFN team to define and launch products that provide creators with actionable insights into their lens performance and audience engagement. Create and manage robust feedback loops and communication channels (e.g., notifications, in-app insights for creators)
• Develop platform capabilities : Partner with engineering, design, and UXR to build and enhance platform capabilities and creator tooling that unlock new creative possibilities and streamline development workflows.
• Drive creator growth & incentives : Collaborate closely with legal, marketing, PMM, and product partnerships to design, launch, and manage creator incentive programs that drive ecosystem growth and high-quality content creation.
• Lead cross-functional teams : Build close relationships with design, UXR, data science, and engineering to translate creator needs into a clear, prioritized roadmap and detailed product specifications.
• Analyze and iterate : Define and analyze key success metrics for the creator ecosystem. Use data-driven insights to evaluate tradeoffs, make decisions, and drive successful execution of initiatives that deliver value to creators and Snap.
• Be an ecosystem expert : Deeply understand the competitive landscape, creator economy trends, and business priorities to push forward initiatives that matter while ruthlessly cutting those that do not.

Knowledge, skills & abilities :

Minimum qualifications :

Preferred qualifications :