VP, H&W Marketing Specialty

Marketing Leader

Synchrony is looking for a dynamic, entrepreneurial marketing leader to collaborate strategically with our Specialty platform General Managers in driving growth across our cosmetic, vision, and hearing markets. This is an exciting opportunity to build a high-impact, data-driven demand generation engine that spans the entire customer journey by leveraging cutting-edge marketing technologies to optimize acquisition, activation, engagement, and retention for diverse audiences including both consumers and providers.

Our Way of Working : We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities :

• Lead, mentor and inspire a high performing marketing team to develop a best-in-class demand generation engine by designing innovative, data-powered marketing strategies, utilizing Martech platforms and tools to execute targeted, multi-channel campaigns focused on lead generation, pipeline acceleration, customer activation, and retention for the specialty market.
• Partner with sales teams to craft and implement go-to-market strategies that deepen client engagement, increase product usage, and enhance profitability.
• Drive growth of contractual client and partner relationships by innovating marketing plans and go-to-market tactics in close partnership with sales and client leadership.
• Own and execute brand-building initiatives that enhance brand equity and reinforce value propositions across cosmetic, vision, and hearing markets, aligning with the broader organization's brand.
• Translate consumer insights, competitive intelligence, and data analytics into actionable marketing plans and scalable campaigns that produce quantifiable business results.
• Design and implement B2B and B2B2C marketing programs that accelerate the acquisition of new providers and consumers while maximizing volume growth and retention.
• Lead cross-functional collaboration across analytics, finance, Health & Wellness marketing, and agency partners to ensure optimized campaign performance and ROI.
• Manage marketing budgets, including forecasting, resource allocation, and expense tracking.
• Serve as a trusted advisor by presenting marketing strategies, quarterly business reviews, and annual marketing plans to senior leadership.
• Perform other duties and / or special projects as assigned.

Qualifications / Requirements :

Desired Characteristics :

Grade / Level : 14

The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment : When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

Reasonable Accommodation Notice : Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am 5pm Monday to Friday, Central Standard Time.

Job Family Group : Marketing