B2B & Industrial Content Marketing Manager

B2B Content Marketing Manager

INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business unitsIndustrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production).

We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketingand have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)we'd love to meet you.

Key Responsibilities

Collaborate with Leadership : Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.

Editorial Planning : Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.

Research & Discovery : Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.

Performance Metrics : Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements.

Team Leadership & Expansion

Build & Manage Talent : Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs.

Quality Oversight : Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution.

Process Optimization : Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality.

Resource Management : Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth.

Content Creation & Execution

Hands-On Writing : Develop your own content for select clientsranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks.

Technical Storytelling : Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers.

Creative Collaboration : Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.).

Distribution & Optimization

Channel Coordination : Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.

SEO Best Practices : Implement on-page SEO and keyword strategies to maximize visibility and lead generation.

Performance Analysis : Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI.

Innovation & Thought Leadership

Emerging Trends : Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.

Strategic Influence : Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.

Industry Expertise : Serve as a subject matter expert on industrial / manufacturing marketing, sharing insights and best practices internally and with clients.

Qualifications

5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors.

Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis.

Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.

Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.

Proficiency in SEO principles, analytics tools, and marketing automation platforms.

Strong organizational and project management skills, with the ability to prioritize competing deadlines.

Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process.

Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired.

Why Join INDUSTRIAL?

Make a Meaningful Impact : We exist to help industrial and manufacturing businesses grow, and you'll be instrumental in crafting the stories that fuel their success.

Team-Centric Culture : We're dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.

Opportunities for Growth : Continuous learning is critical. You'll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders.

Work with Purpose : As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrivehelping them be better marketers and sellers of their products and services.

Award-Winning Workplace : Beyond being recognized as a two-time Best Places to Work and four-time Inc. 5000 fastest-growing company, we believe in having fun, celebrating wins, and supporting each other along the way.