Director, Brand Strategy & Communication

Director Of Brand Strategy And Communication

The Director Of Brand Strategy And Communication Is Responsible For Defining, Governing And Evolving Mazda North American Operations (MNAO)'s Brand Vision, Strategy, Ensuring Alignment With Corporate Strategies, Long-Term Goals And Growth Priorities.

This Role Leads The Development Of Enterprise-Wide Brand Positioning Strategies, Campaigns To Differentiate And Acquisitions-Focused Initiatives To Differentiate The Brand In The Marketplace And Strengthen Brand Salience. As A Senior Marketing Leader, The Director Provides Enterprise-Level Oversight Across Brand Strategy, Communications, Public Relations, Corporate Social Responsibility (CSR), Social Media, Experiential Marketing, Motorsports, And Voice Of The Customer Programs. The Director Serves As The Enterprise Brand Steward, Accountable For Brand Health, Governance Of Brand Architecture, And Ensuring That All Strategies And Agency Partnerships Reinforce MNAO' Positioning And Contribute To Overall Corporate Objectives.

Major Responsibilities Include :

• (25%) Brand Strategy, Positioning And Communication Strategy
• (15%) Public Relations & Corporate Social Responsibility (CSR)
• (10%) Customer Insights
• (10%) Asset Strategy & Development
• (15%) Social Media
• (10%) Experiential Marketing & Motorsports
• (15%) Leadership & Administration
• Performs Other Duties As Assigned
• Complies With All Policies And Standards

The Preceding Functions Have Been Provided As Examples Of The Types Of Work Performed By Employees Assigned To This Job Classification. Management Reserves The Right To Add, Modify, Change Or Rescind The Work Assignments Of Different Positions And To Make Reasonable Accommodations So That Qualified Employees Can Perform The Essential Functions Of The Job.

Work Experience Required :

Required Education :

Knowledge And Abilities Include :

Physical Demands :

Travel Requirements :

Pay Range : $157,100.00 - $239,600.00

Salary To Be Determined By Education, Experience, Knowledge, Skills And Abilities Of The Applicant, Internal Equity, And Alignment With Market Data.