Manager 3, Marketing

Group Marketing Manager

We're looking for a strategic, customer-focused, and results-driven Group Marketing Manager to join the Services Lifecycle Marketing team. In this role, you'll oversee the lifecycle strategy for Payments and Billpay products, guiding customers across their end-to-end journey. You'll be responsible for leading a team to drive cross-sell, upsell, activation, retention, and win-back efforts for these products. With a strong focus on measurable outcomes and a data-driven mindset, you'll work cross-functionally to shape and execute best-in-class initiatives that delight our customers while achieving critical business objectives.

Responsibilities

Define and execute the lifecycle marketing strategy for Payments and Billpay, with a focus on driving measurable outcomes across KPIs including attach, first-time use (FTU), retention, upsell, and win-back.

Leverage strong business acumen to set baseline and incremental targets in partnership with Finance, track month-to-month pacing, and use early indicators to identify forecast risks. Proactively rally cross-functional teams to implement strategic initiatives that address gaps and drive results.

Lead and mentor a team of talented lifecycle marketers, offering clear direction, removing roadblocks, managing workloads, and fostering professional growth through regular feedback and goal-setting.

Oversee the development and execution of multi-channel campaigns across email, push, SMS, and in-product messaging, ensuring alignment with business priorities and customer insights.

Leverage customer insights and behavioral data to deeply understand pain points, inform personalization at all stages of the funnel, and inspire strategies designed to drive conversion, retention, and engagement. Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI.

Foster a test-and-learn culture, driving innovation while building scalable processes that balance speed with excellence.

Analyze campaign performance, identify actionable insights, and implement iterative improvements for continuous optimization and growth.

Partner closely with robust cross-functional team including PMM, Data Science and marketing operations to ensure relevancy, timely delivery and precise measurement for all campaigns.

Advocate for the customer by building close relationships with stakeholders to influence prioritization, roadmaps, and execution of lifecycle marketing strategies.

Partner with Growth Marketing and data teams to establish learning agendas, coordinate A / B testing, and scale successful campaigns across the organization.

Stay ahead of industry trends and experiment with fresh approaches to lifecycle marketing to enhance customer and business outcomes.

Qualifications

15+ years of experience in digital marketing, lifecycle marketing, or conversion rate optimization, ideally in B2C / B2B fintech or SaaS industries.

Proven success as a people manager with 3+ years of leadership experience, including mentoring, team development, and performance evaluation.

Advanced financial and analytical skills to set targets, track progress, evaluate trends, and identify opportunities or risks to drive strategic adjustments.

Excellent leadership skills, demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels.

Strong data acumen : able to translate insights into actionable plans that connect to measurable KPIs and tangible results.

Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance.

Strong aptitude for operational excellence and project management workflow excellence.

Excellent verbal, written, visual / presentation and interpersonal communication skills. Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points. Skilled in data analysis using tools such as Tableau, Qlik Sense, Amplitude, or similar.

Ability to manage multiple complex projects, stakeholders, and competing priorities.

Ability to both create long term learning agendas and iterate and learn quickly to optimize campaigns.

High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions.

Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs and Excel

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : Bay Area California : 213,500 - 289,000 New York, NY : 201,000 - 271,500 EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.