Paid Media Strategist

A company is looking for a Paid Media Strategist to join their digital marketing team.

Key Responsibilities

Create, manage, and optimize paid media campaigns for clients in the legal industry across various platforms

Monitor campaign pacing and report performance metrics with strategy recommendations

Conduct competitive research and collaborate with team members to develop innovative campaign strategies

Required Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred

2+ years of experience in developing and optimizing multi-channel paid media campaigns in the legal industry

Deep understanding of lead generation funnels and conversion optimization

Experience managing ad budgets and proficiency with tracking and attribution models

Familiarity with paid media platforms such as Google Ads and Bing Ads