Director, ITD Marketing

Portfolio Marketing Director - Intelligent Devices

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees, we know we have something special. Our people are energized problem solvers who take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. If that's you, we would love to have you join us!

The Portfolio Marketing Director - Intelligent Devices (ITD) is a strategic leader responsible for shaping and executing unified, outcome-driven marketing strategies across a company's suite of offerings-supporting four businesses of the Intelligent Devices Portfolio. Key responsibilities include :

• Go-to-Market Strategy : Develop and deliver comprehensive GTM plans that align with business unit goals and strategic priorities.
• Campaign Leadership : Lead enterprise-level horizontal solutions messaging, including executive-level communications, and drive integrated campaigns across regions.
• Product Launches : Oversee launch readiness and execution, ensuring alignment across stakeholders and regions.
• Customer-Centric Messaging : Define and position horizontal solutions and capabilities with compelling value propositions tailored to market needs.
• Performance Tracking : Monitor pipeline and revenue impact, leveraging dashboards and scorecards to assess campaign effectiveness and ROI.

Strategic Focus Areas :

The Director, Intelligent Devices Portfolio Marketing, is responsible for developing and implementing commercial strategies and programs that maximize customer demand and sales growth of our global portfolio of products in the Intelligent Devices business. This leader will also be responsible for bringing the Intelligent Devices portfolio of offerings to market, developing and executing a go-to-market strategy and set of programs anchored in relevant market trends, prioritized customer segmentation and corporate strategy.

Expert collaboration is required with peers in Global Sales and Marketing (GSM) Business Units (BUs), as well as all other BU's at Rockwell. They will also work closely with industry and regional marketing to tailor commercial strategies towards target segments and priority end markets. This role will report directly to the Director, Global Portfolio Marketing.

Partner across the organization to develop the commercial strategy, story, and marketing plan for the Intelligent Devices Portfolio of products, aligned to our company's vision and strategic goals.

Function as a key commercial partner for the Business Unit leadership, providing critical commercial insights to help in portfolio strategy and planning, lead new product development, and drive sales growth.