Digital Marketing Analyst

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learningopportunitiesandthe chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

The Digital Marketing Analyst is responsible for capturing, analyzing, and visualizing digital media performance to support Shake Shack's marketing and business objectives. This role leads the development of dashboards and insights using tools like Google Analytics and Data Studio, while also managing the company's Marketing Mix Model. The Analyst collaborates with cross-functional teams and vendors to inform strategy, optimize marketing spend, and forecast performance outcomes. Strong technical skills, attention to data quality, and the ability to educate stakeholders on analytics solutions are essential for success in this role.

Job Responsibilities and Duties

Own the data orchestration, visualization, and analysis of Shake Shack's marketing and product efforts related to web, app, kiosk, and CRM

Gathers and mines data from all relevant sources, including disparate data sources, which include Snowflake, Google Analytics, and external data sources

Utilize third-party marketing mix model platform to report on historical marketing performance and forecast impact of suggested re-allocation strategies

Partner with external agencies to steer analytics requirements and gather data where needed from marketing partners and external applications

Serve as a key resource for understanding the customer journey as it relates to marketing / product and own segmentation of database to optimize marketing efforts

Develops powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders using Tableau and Google Data Studio, along with ad hoc requests using software / tools such as Excel

Analyzes data identifying trends and patterns related to guest (CRM) segments, marketing performance, web / app analytics, and user experience

Forecasts and / or predicts guest behavior based upon trends, research and analysis

Performs data validation and quality assurance on stakeholder reporting

Writes clear, succinct, and actionable analytical and informational reports for all levels of the organization

Researches and responds to information requests from internal / external departments and management

Knowledge, Skills, Abilities

Proficiency in data analysis, interpretation and presentation using MS Office tools is essential

Strong analytical skills and comfortable working with large data sets

Critical thinking skills, writing skills, communication skills, consulting skills and ability to work within a team

Ability to develop analytical frameworks and generate / communicate business insights

Attention to detail, high aptitude for problem-solving and a natural interest in understanding and explaining consumer behavior / business

Strong knowledge of best practices for dashboards and visualizations is required

Ability to take complex data and visualize it into a business story

Strong SQL development skills desired, writing complex queries and stored procedures with SQL

Ability to identify / clarify campaign objectives and lead the development of KPIs that address these objectives

Requirements - Education, Experience, Physical, and Competencies

Education Requirements

High School Diploma or Equivalent

Bachelor's Degree - Preferred

Education or Certificate Details

BS Graduate degree in Marketing, Statistics, Mathematics, or other quantitative fields preferred

Experience working in a fast-paced, dynamic and agile development lifecycle desired

2+ years of expert-level experience with marketing analytics tools (e.g. Adobe Analytics, Google Analytics)

2+ years of SQL experience preferred

2+ years of Alteryx experience preferred

Experience with the restaurant industry or a high growth organization is a plus

Work Experience

2-4 years

Physical Requirements

Basic keyboarding or other repetitive motions

Benefits at Shake Shack

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively :

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

Medical, Dental, and Vision Insurance

Employer Paid Life and Disability Insurance

401k Plan with Company Match

Paid Time Off

Paid Parental Leave

Access to Employee Assistance Program on Day 1

Pre-Tax Commuter and Parking Benefits

Flexible Spending and Dependent Care Accounts

Development and Growth Opportunities

• Eligibility criteria applies

Pay Range - $88,843.75 - $116,656.25

Click the " Apply " button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

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