Senior Data Analyst, Marketing
Turo IncSan Francisco, CA, United States3 days ago
Job type
- Full-time
Job descriptionAbout the team Turo is seeking a Senior Data Analyst to join our Analytics team in San Francisco. This high-impact role will partner with the Marketing Technology (MarTech) team to integrate the latest tools and measurement strategies to enable smarter, more effective marketing. Your strong analytical expertise, intellectual curiosity, and strategic influence will help shape Turo’s MarTech ecosystem and guide our multi-million-dollar marketing portfolio.# What You'll Do : Marketing Mix Modeling (MMM) Analysis : Serve as the analytical lead for our MMM program. You'll partner with our MarTech team to manage data pipelines, collaborate with our MMM vendor, and—most importantly—translate complex model outputs into clear, actionable insights on incrementality, channel effectiveness, and marketing ROI. Shape Marketing Strategy & Budget : Go beyond reporting. You will develop data-driven budget allocation models, create forward-looking scenarios to forecast outcomes, and provide the analytical backbone for our most strategic marketing bets. Lead the Marketing Experimentation Roadmap : Partner with channel owners to build and execute a robust roadmap of A / B and incrementality tests. You will own the measurement framework that validates our MMM findings and uncovers new optimization levers. Spearhead Strategic Deep Dives : Proactively identify and investigate our most complex business questions. Your analyses will tackle everything from attribution discrepancies and channel saturation to customer lifetime value (LTV), uncovering new opportunities for growth. Drive Cross-Functional Alignment : Collaborate with key stakeholders in Finance and Product to build a cohesive, data-driven narrative about marketing's impact on the business, ensuring we are all telling a unified story.# Your Profile : Experience : 4+ years in a marketing, growth, or product analytics role, preferably at a high-growth tech or marketplace company. Direct experience working with the outputs of advanced measurement models (e.g., Marketing Mix Modeling, multi-touch attribution) to influence strategic decisions. Proven track record of designing, executing, and analyzing marketing experiments (e.g., A / B tests, incrementality lift studies). Experience working with marketing technology tools for event tracking (e.g., Segment), app attribution (e.g., AppsFlyer), customer engagement (e.g., MoEngage), web analytics (e.g., GA4), and familiarity with paid advertising platforms (e.g., Google Ads, Meta Ads). Skills : Technical Toolkit : Advanced proficiency in SQL. Expertise in a data visualization tool (Tableau, Power BI, Domo). Familiarity with Python for data analysis is a strong plus. Analytical Mindset : You possess strong business acumen and are driven to find the "so what" behind the data. Communication & Partnership : You excel at distilling complex topics for both technical and non-technical audiences. You build trust with stakeholders and operate as a true strategic partner. Ownership Mentality : You are a proactive, self-starting problem solver who is comfortable with ambiguity and takes full ownership of your work from initial question to final recommendation.For this role, the target base salary range in San Francisco is $146,000-$182,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role. Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursday. Turo considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Turo offers. #LI-NR1#LI-Hybrid# # Benefits Competitive salary, equity, benefits, and perks for all full-time employees Employer-paid medical, dental, and vision insurance (Country specific) Retirement employer match Learning & Development stipend to invest in your professional development Turo host matching program Turo travel credit Cell phone and internet stipend Paid time off to relax and recharge Paid holidays, volunteer time off, and parental leave For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.# About Turo Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.Discover Turo at , the App Store, and Google Play, and check out our blog, . about the Turo culture according to Turo CEO, Andre Haddad.Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable. We welcome candidates with physical, mental, and / or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.
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Marketing Data Analyst • San Francisco, CA, United States
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