Lifecycle Staff Marketing Manager

Lifecycle Staff Marketing Manager

Intuit Academy is redefining expert readiness as a core engine of the Expert Networkdelivering scalable, role-aligned training that accelerates proficiency and strengthens the expert pipeline. We're seeking a Lifecycle Staff Marketing Manager to lead the end-to-end learner journey strategy, ensuring candidates progress seamlessly from enrollment through course completion and into Expert roles. This role is accountable for funnel conversions and learner engagement as growth leversdesigning personalized journeys, orchestrating lifecycle campaigns, and embedding role-aligned readiness content. As a Lifecycle Marketing Manager, you will define the lifecycle strategy, lead cross-functional execution, and deliver measurable conversion improvements to ensure a sustainable and predictable talent pipeline that drives long-term business growth.

Responsibilities

Lifecycle Strategy and Funnel Ownership

• Own the learner lifecycle strategy across acquisition, onboarding, progression, and re-engagement.
• Align the lifecycle strategy with the broader, long-term business objectives of the Intuit Expert Network, ensuring it supports key organizational priorities.
• Accountable for journey mapping and orchestration (CJO) to reduce drop-off and improve conversion at every stage.

Campaign and Engagement Leadership

Content and Readiness Enablement

Cross-Functional Leadership

Data, Insights and Experimentation

Thought Leadership and Craft Excellence

Qualifications

Significant experience in lifecycle, growth, or product marketing with a track record of improving funnel conversion and learner / customer engagement. Proven ability to design and execute end-to-end journeys that lift conversion, retention, and readiness outcomes. Data-driven decision-maker with strong experimentation and analytics skills. Comfortable owning agency partnerships (SEO, CRO, lifecycle campaigns) and holding them accountable to outcomes. Exceptional communication and influence skills, with the ability to secure buy-in and drive alignment among senior stakeholders and cross-functional leaders on strategic priorities. Demonstrated success leading complex, cross-functional initiatives with measurable business impact.

Preferred Skills

Familiarity with credential-driven learning or workforce readiness programs. Experience embedding AI and adaptive personalization into lifecycle journeys. Strong understanding of education-to-hiring funnels or talent supply pipelines.