Product Marketing Specialist, Senior
Company
Federal Reserve Bank of Kansas City
When you join the Federal Reserve-the nation's central bank-you'll play a key role, collaborating with leading tech professionals to strengthen and protect our economic, financial and payments systems.
We invest in contemporary and emerging technology each year to support the Federal Reserve and our economy, and we're building a dynamic and diverse team for our future.
As the Product Marketing Specialist, you will help instantiate our product marketing practice. This role works collaboratively with our Product Management team to design and create product-level marketing strategies and campaigns, customer and user experiences, and communication tools for customer, user and HR enablement.
Key Activities
Create product-level communication tools such as Product Overview deck, Product Summary Sheet, Success Stories and "Competitive" positioning of products compared to legacy and in-Bank solutions
Create product-level enablement tools such as quick start guides, best practices guides, FAQs, and troubleshooting guides to enable and drive product utilization
Collaborate with HR Product Management team to design, create and deliver innovative product experiences, channels and communications
Equip HR personnel to effectively communicate product value and drive customer utilization
Define go to market plans for assigned products, and the associated communication strategy across the product lifecycle activities and distribution vehicles, including customer and user-facing content, field enablement materials, and other product communications
Develop, manage and execute marketing campaigns for HR products
Leverage Customer and User Experience best practices to solicit and analyze feedback in order to improve positioning, messaging and branding of product marketing and communications
Conduct market research to help inform product evolution, positioning and marketing
Required Qualifications
Typically requires at least 6 years of relevant experience in Product Marketing, Customer / User Experience, Design and Communications, Business Relationship Management.
Bachelor's degree specializing in business, project management, or a closely related field from an accredited college or university, or equivalent combination of directly related education and / or experience.
Training in Product Management / Marketing, Customer / User Experience, Business Relationship Management, and / or Design Thinking.
Ability to design, author and tailor communications to their appropriate audience and present information in a credible, confident, and influential manner.
Familiarity with SaaS terminology and components.
Creative mind with qualitative and quantitative skills.
Skilled use of MS Office Products and other design tools like Adobe Illustrator.
Experience with collaboration tools like SharePoint, Teams or Confluence.
Additional Information
Location(s) :
Hybrid - Kansas City, Denver, Omaha, Oklahoma City
Remote Eligible - Yes
Screening : Certain eligibility requirements apply.
Sponsorship : The Federal Reserve Bank of Kansas City will NOT sponsor a new applicant for employment authorization for this position.
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
About Us
Total Rewards & Benefits
About Us - Diversity, Equity & Inclusion
Who We Are
What We Do
Follow us on LinkedIn , Instagram, X (formerly Twitter) , and YouTube
Full Time / Part Time
Full time
Regular / Temporary
Regular
Job Exempt (Yes / No)
Job Category
Other
Work Shift
First (United States of America)
The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.
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